By Crystal Pope Coupons have proven to be effective for every size and type of business. It’s no surprise that coupon usage has increased over the past several years. Advertising Age reports that 87% of all shoppers are using coupons. Implementing a coupon strategy into your marketing campaign will provide access to new customers and […]
By Crystal Pope Make it visually appealing A colorful design that is aesthetically pleasing will make your postcard stand out in the mail. A short, attention grabbing headline in a large, bold type will encourage the recipient to read it. Do not overcrowd your postcard. Make the text clear and concise. Bold the most important […]
Growing a powerful referral base and sphere of influence takes careful cultivation and consistency of contact. As we head into spring, what seeds will you plant? Direct mail marketing is one of the most effective and affordable ways of staying in touch with your sphere of influence month after month. What you get in return […]
Exploring the instant possibilities… By Julie Escobar All right, you’re in the loop. Good job! You’ve thinking about adopting “multi-channel” and QR Codes into your business right? You know what to do with them, where to put them and how to track them? No? No worries – you’re not the only one! That’s why we’re […]
AN INTERVIEW WITH OPPORTUNITY KNOCKS ACCOUNT MANAGER ANGELA PARISI By Julie Escobar We’re always excited to talk to customers about their marketing, how to grow their business and, of course, how we can offer them the best service possible. To that end, I noticed a common thread of questions that seem to get fielded quite […]
How Personalized URL Postcard Marketing Technology Delivers an Bottom Line Revenue By Jim Schimpf When it comes to creating relevance (and with it response) in your marketing, you’ve got to hand it to personalized URLs or PURLs for short for a winning combination. These highly effecting marketing tools coupled with personalized direct response postcards take […]
Join us to learn exciting new tips, tools and special offers as well as find out how other business owners just like you are getting the most from their marketing dollars! Click here to “friend” us on Facebook How are you using Social Media to Promote Your Business and Gain New Customers? Here’s three handy, “must-do” tips […]
Database analytics + postcard advertising = big buying prospects By Jim Schimpf Even in today’s swiftly changing times, top advertising experts still agree that when it comes to generating a positive buying response, direct mail postcards are still one of the most effective tools in the business. However, as more and more companies once again […]
RISE ABOVE THE DIGITAL MARKETING NOISE WITH POSTCARD ADVERTISING By Jim Schimpf Direct mail marketing is enjoying a resurgence, even in the age of technology. Why? Consumers are inundated with spam email and digital targeting these days, and deleting marketing messages forever can be as easy as a single click. Hundreds, maybe even thousands, of […]
Three components for Building a Strong Business Foundation By Julie Escobar We’re heading into the new year soon— tell me, what do you want to build? Become the architect of your own success by ensuring that life’s best cornerstones are firmly in place for your career, your family and yourself. 1. Craft a detailed blueprint: […]