How Content Rich Direct Mail Drives Client Loyalty

Pretty much every person we know has heard this quote before in one form or another, even though people get it wrong all the time: “To whom much is given, much is expected in return,” and “To whom much is given, much is required,” and so on. Pick the version you like the most.   […]

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Direct Mail Success Through Next-Level Credibility

A very important question you need to ask yourself when creating marketing material is actually one you need to [rhetorically] ask your prospects: “Do you believe what I’m telling you about my product/service?”   When using Direct Mail pieces, you have to do many things at once in order to attract prospects. You have to […]

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‘Targeted Appreciation’ – The New Direct Mail Secret Weapon

We’re all a little vain, aren’t we? (I’m proud of you for even admitting that. Great first step!) Everybody loves to have conversations centered around them. Everybody loves to be appreciated for their efforts on the job, or on the team. And everybody loves it when someone says ‘Thank You’ to them – even if […]

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3 Forgotten Tips for Direct Mail Mastery

Working for yourself isn’t always glamorous. The grind to keep the sales funnel full, the constant attention on employees and equipment, and making sure the work product turns prospects into repeat customers is never-ending.  But when we do it right, when everything is clicking and the engine is firing on all cylinders, it’s oh so […]

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March Madness Video Testimonial Winner!

CONGRATULATIONS GINA PEARCE! YOU’VE WON THE FREE $5000 DIRECT MAIL CAMPAIGN! Gina not only shared her experience, but also her stellar results with Opportunity Knocks in this unique twist of a video. Check it our here!      Want results like Gina’s? Give us a jingle and one of our expert coaches will help […]

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3 Supercharging Tips to Keep Your Direct Mail Results Energized

Working for yourself isn’t always glamorous. The grind to keep the sales funnel full, the constant attention on employees and equipment, and making sure the work product turns prospects into repeat customers is never-ending.   The hustle can be draining, and there are times when you can’t tell up from down. We’ve all been there […]

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The 4 Direct Mail Marketing “Must-Know’s”

One of the most basic reasons anyone starts a business is to make money.  Right?  Even if you’re a non-profit, you have to have income of some kind to fund what you’re doing.  Businesses make money (or earn income, however you want to look at it) in so many ways – selling a ton of […]

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4 Must Do Secrets to Super Strong Direct Mail Results

Would you ever have thought you’d be reading a blog post about how working out and direct mail campaigns are the same?  Okay, not so much the same, but exercising and a fantastic direct mail strategy both have the promise of being predictably successful when you follow some of the same, simple rules.   (If […]

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