How to Create Attention Commanding Direct Mail Campaigns

Question: If I asked you to tell me the difference between ‘Attention to Detail’ and ‘Drawing Attention’, how would you explain it, what would you say? In my mind, a perfect example would be a pair of Christian Louboutin shoes: women’s, black, size 8, 5-inch heel, $695 retail.  There are two camps of people and […]

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Five Holiday Season Direct Mail Ideas to Boost a Ho Ho Ho Lot of Sales

In a detracted, overcrowded digital world, integrated direct mail campaigns can help your business stand out this holiday season. The holiday season is an exciting time of festivities, food, and friends for many. For marketers and small business owners, the approaching holiday season means its crunch time. Before you take off for a well-deserved vacation, […]

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The “Real” Truth Behind Direct Mail Success…Revealed

One of the responsibilities I take most seriously about being a Direct Marketing Coach is sharing my passion for helping you build your business! I want you to be armed with the best tools and information we can farm – together.  I want us to ensure you are not simply successful once, but that your […]

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The 2nd Effort Effect and Its Impact on Your Direct Mail Success

I don’t know what your basketball IQ is.  But I have a fantastic suggestion to help you achieve Direct Mail success in 2019 – and beyond.  And it comes directly from that simple game invented way back in 1891! First, what do you think Dennis Rodman, Wilt Chamberlain, Bill Russell, Moses Malone, and Hakeem Olajuwon […]

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The 7 “First Marketing Impression” Musts

There are lot of things we encounter in our daily lives which come with an obvious beginning or starting point. You know exactly where to get onto the highway on your way to work, for example. Or maybe the directions for your child’s favorite brownies tell you to preheat the oven. And we all know […]

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The Wrong Mailing List Will Kill Your Direct Mail Success

I don’t know how many of you have a spouse or significant other like my wife but in our house, she is the “Master Keeper of Lists.”  She makes lists for all kinds of things, but the most important, and well-manicured, of them all is the Christmas card list.  Some of you are nodding along […]

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Declutter Your Marketing, Get Better Results

This week, I want you think about excess.  Picture way too much of something.  Stacks of receipts to fumble through at tax time.  Walking into an ice cream store with way more than 33 flavors.  A field of tulips in every color you’ve ever imagined, rows of classic cars lined up on Pebble Beach, yadda […]

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