(Em)Powering Your Postcard Success

I don’t think many of us these days think we’re moving more slowly or doing less with our days. Business, and everything that powers it, continues to spring along at its brisk pace, regardless of the holidays or our commitments to which, therein. The end of the year did not guarantee a slowdown in sales, […]

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Remove Roadblocks from Your Postcard Success

When I sat down today to write this article, the first thing I was faced with was a message from the security software on my computer. It was telling me that something had gone wrong during its updating of my system and that the entire software program needed to be uninstalled and then reinstalled before […]

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ABT (Always Be Thanking)

It is as simple as saying, “Thank You.” Let me explain. As a fan of Chick-fil-A, there are two things that I automatically associate with any of their stores, anywhere in the country. First, you cannot believe how much I covet those waffle fries. I get misty-eyed just thinking about them. Second, I find myself […]

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Your List is More Critical Than Your Message

Every year from 1978 to 1988, without fail, my Christmas List featured the same thing in the number one position: a Porsche 928. And in that span, without fail, Santa left me high and dry where my dream car was concerned. In annually saving my parents from torture, my brother would say the same thing: […]

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Direct Mail Postcards – Five Reasons WHY

I might have mentioned this before, but I am a fan of country music. There are some bad artists, but there are also some superstars who really know what they’re doing in the genre. I was listening to a radio station in the car today and thought about all the reasons why I listen to […]

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Keep Your Target Engaged – and READING!

What I love about this article is how timely the idea was that came to me. You know I try and make my articles for you all as relevant and specific as possible. I always want you to be able to relate to what I’m saying. And with the broadcast of the Emmy Awards a […]

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The 4 ‘S’ Formula for Success

If you’re old enough (men and women of a certain age, as they say), you should remember one of the worst disasters in marketing history: New Coke. Back in 1985, somebody had the bright idea to change the iconic formula for one of the world’s most-consumed soft drinks. It was horrible, at least to me […]

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EDIT Your Way to Success!

Giants in their industries, like Nina Garcia, the Editor-in-Chief of the fashion magazine, Elle, and Oscar-winning film editor, Richard Chew (Star Wars: A New Hope, and Risky Business, to name but two), firmly understand that the key to their success is taking an abundance of material and whittling down to just what is required; the […]

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Teasers as Headlines

The entire point of any kind of marketing or advertising campaign centers around getting a response from the target, right? You want to entice the target to find enough interest in your product or service that they can’t help but inquire; you want them to ask more, know more, and ultimately decide that they have […]

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The Basics of Planning Your Campaign

Back in June I was vacationing in the North Carolina Outer Banks. While I was there, an amazing event was taking place: the 63rd annual Big Rock Blue Marlin Tournament! Drawing big time fishing enthusiasts (Michael Jordan, among them) as well as journeymen fishing captains, this tournament is world-famous and pays out a TON of […]

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