The Small Business’s Favorite Valentine

How many of you remember the absolute stress of Valentine’s Day when you were a kid? For me, as a fun-loving elementary school child arguably more focused on PE than mathematics, I always looked forward to Valentine’s Day. Our teacher let us make these silly manila folder envelops we hung on the side of our […]

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The 5 Mail List Selection Tips You Aren’t Using

Getting the word out about your business can be one of the toughest things you have to do as a business owner or manager. As much as you want to simply shout from the rooftops about your fabulous product or service, or brag about your spotless reputation, there is a lot of competing ‘noise’ out […]

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3 Keys to Magnetic Advertisement Offer

This might sound a little bit like a stretch here, but it’ll make sense. In some ways, Direct Mail campaigns are the written versions of infomercials. Right? Do you see it yet? Think about it. More often than not, an informercial is trying to get you to buy something right then, right away…right now! A […]

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The 4 Most Potent Rules for Successful Direct Mail Testing

As a Direct Mail coach, I think it is very important to help you all understand as many aspects of this industry as possible. And one aspect that I find very interesting is testing. I’ve written about this before, but I thought now would be a good time for a little more detail around the […]

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7 Questions to Ask Before You Invest in Lead Generation

Have you ever heard that a shark must continue swimming or it will die? Sharks breathe through two basic methods, buccal pumping and obligate ram ventilation. I’m not 100% sure how to pronounce either of them, but it boils down to how the water flows over their gills so they can pull out the oxygen […]

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Words Matter

Simple, Effective Postcard Copy Rules

I absolutely love and find this one particular thing amazing at the same time.  It’s when you see an advertisement for something that is ‘New & Improved’.  What was wrong with the old version that you had to make significant changes to it to get me to buy it?  Does it clean better, or last […]

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Thanksgiving

Thanksgiving and Direct Mail – Test Your Way to Success!

It’s the week after Thanksgiving and I’m just now coming out of the food coma. But in retrospect, I had a strange thought about direct mail pop into my head as I looked over the table filled with too many side dishes to count! Let me explain. Every year we gather at my in-law’s house […]

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