3 Keys to Magnetic Advertisement Offer

This might sound a little bit like a stretch here, but it’ll make sense. In some ways, Direct Mail campaigns are the written versions of infomercials. Right? Do you see it yet? Think about it. More often than not, an informercial is trying to get you to buy something right then, right away…right now! A […]

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The 4 Most Potent Rules for Successful Direct Mail Testing

As a Direct Mail coach, I think it is very important to help you all understand as many aspects of this industry as possible. And one aspect that I find very interesting is testing. I’ve written about this before, but I thought now would be a good time for a little more detail around the […]

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7 Questions to Ask Before You Invest in Lead Generation

Have you ever heard that a shark must continue swimming or it will die? Sharks breathe through two basic methods, buccal pumping and obligate ram ventilation. I’m not 100% sure how to pronounce either of them, but it boils down to how the water flows over their gills so they can pull out the oxygen […]

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Words Matter

Simple, Effective Postcard Copy Rules

I absolutely love and find this one particular thing amazing at the same time.  It’s when you see an advertisement for something that is ‘New & Improved’.  What was wrong with the old version that you had to make significant changes to it to get me to buy it?  Does it clean better, or last […]

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Thanksgiving

Thanksgiving and Direct Mail – Test Your Way to Success!

It’s the week after Thanksgiving and I’m just now coming out of the food coma. But in retrospect, I had a strange thought about direct mail pop into my head as I looked over the table filled with too many side dishes to count! Let me explain. Every year we gather at my in-law’s house […]

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How to Understand Your Customer Prospects on a Deeper Level

I don’t know if any of you are fans of motorsports. It doesn’t matter which kind, if any. Be it NASCAR (my favorite), Indy Racing, or dirt bike racing, the center hub in the wheel of success is someone called a crew chief. That’s the person who typically is running the show. They know the […]

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Six Copywriting Mistakes Killing Your Marketing ROI

I was watching television last night, and one of those commercials for online learning came on.  They were showcasing the achievements of college students around the country, driving a fancy motorhome around to shine the spotlight on single mothers and business owners and everyday people, alike, who had taken it upon themselves and finished their […]

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The 9 Tools For Powerful Marketing Persuasion

Quora.com tells us that, “Persuasive communication is any message whose sole purpose is to get the listener to support and transform their thinking in favor of the presenter’s perspective.” To me, that’s just a flowery way of explaining how you get somebody interested enough in what you’re saying to stay interested, and maybe move all the […]

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