Say YES to The CAST Method

This is a shorter than normal intro because the criteria are so very important. What I’ve listed below are the components of something called the Comparative Analysis of Sales Tools (or CAST). You’d use it to determine the most budget-friendly marketing method (e.g., websites, content marketing, blogs, postcards, etc.). You determine if you can be […]

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Paper over Digital, A Continuing Trend

If any of you are old enough to have teenagers (or to have raised teenagers at some point in your life), or if you were a teenager once, the one thing you’ll agree on is that trends come and go. Some of them are awful – like goth and grunge metal and saying ‘like’ every […]

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What Goes into Great Postcard Design

Let’s do some ‘backward math’ for a moment. That’s what I do when I need to back into something, like ‘when should I leave for the airport to make my flight?’ or ‘when do I need to start cleaning before my guests arrive?’, etc. In this case, we’re not looking at a matter of time; […]

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If You Write it, They Will Buy

I will admit to you that I am not a lover of America’s Favorite Pastime. I recognize that is offensive to everyone who pines for professional Spring Training and hours-long competitions and the scarfing of beers and hot dogs (the parts I actually enjoy). Lover of the game or not, I believe Field of Dreams […]

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Simplicity

Simplicity Is the Only Option

I rented a car recently from a major American rental car company. You should know that whenever I rent cars, it’s often from the same company, and I always pick them up at the airport. I don’t like messy. And I value anything that makes the difference (for me, at least) in whether I continue […]

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Offers Are for Winners

I cannot think of any scenario in life where not winning is better than winning. A fist fight, negotiating for a new car, the Olympic 100m dash, a BBQ festival cook-off, or even a friendly game of cards. To win is the point. Your definition of ‘win’ may differ, but everybody has the same definition […]

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Why Direct Mail?

Nobody asks for it. Nobody searches for it in their mailbox. Nobody gives it a passing thought during the lion’s share of their day beyond the walk back into their house, or back to their desk, or into the breakroom. But it’s everywhere. Direct mail is probably the one thing that all of us have […]

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Lead-Gen Postcard Requirements

My inspiration this morning came from an investment industry email newsletter (Morning Brew) that I read every day over coffee. In it, someone asked a question that ties perfectly to the world of direct mail postcards: “What is a store of value?” Here’s their answer: “Thanks for the question. Let’s start with this thought experiment: […]

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The Fundamentals of a Postcard Campaign

I’m a big fan of the social media platform, Reddit. I’m a nerd and a geek and a pseudo authority on a ton of subjects under the sun. If you aren’t aware, Reddit has ‘pages’ of information that are classified as subs or subreddits. And one of the most interesting that I’ve found is one […]

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Find Your Unique Selling Proposition

No offense to any of you, but I have the most adorable niece in the world. She is the cutest thing on the face of the planet. And she is the sweetest little piece of Heaven you’ll ever get the pleasure of knowing. Sound like I love her? I do. But, you should probably also […]

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