The 2nd Effort Effect and Its Impact on Your Direct Mail Success

I don’t know what your basketball IQ is.  But I have a fantastic suggestion to help you achieve Direct Mail success in 2019 – and beyond.  And it comes directly from that simple game invented way back in 1891! First, what do you think Dennis Rodman, Wilt Chamberlain, Bill Russell, Moses Malone, and Hakeem Olajuwon […]

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The 7 “First Marketing Impression” Musts

There are lot of things we encounter in our daily lives which come with an obvious beginning or starting point. You know exactly where to get onto the highway on your way to work, for example. Or maybe the directions for your child’s favorite brownies tell you to preheat the oven. And we all know […]

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The Wrong Mailing List Will Kill Your Direct Mail Success

I don’t know how many of you have a spouse or significant other like my wife but in our house, she is the “Master Keeper of Lists.”  She makes lists for all kinds of things, but the most important, and well-manicured, of them all is the Christmas card list.  Some of you are nodding along […]

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Declutter Your Marketing, Get Better Results

This week, I want you think about excess.  Picture way too much of something.  Stacks of receipts to fumble through at tax time.  Walking into an ice cream store with way more than 33 flavors.  A field of tulips in every color you’ve ever imagined, rows of classic cars lined up on Pebble Beach, yadda […]

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Spotlight on Success: Partners with Nature’s 1,100% ROI

Partners with Nature saw a 1,100% ROI and overstuffed their calendar with appointments Not all ROIs are created equal and when it comes to what Partners with Nature pulled off, they’ve really figured something out. We love highlighting the successes that we help our customers achieve which is why we’re proud to introduce Brad Hollingshead! […]

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Spotlight on Success: Limeberry Lumber’s 10x marketing ROI!

How a hardware store launched home installation services and saw a 10x return First off, there are few things more gratifying on this Earth than hearing that our customers are successful. At Opportunity Knocks, we work hard to empower small businesses to increase their sales through marketing and today we’ve got an incredible success story to […]

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Spotlight on Success: Swansea Dental Practice

Postcards Prove Perfect for Quick-Start ROI!   Customer spotlight: Making your presence known   An interview with Dr. Vatsal Suthar, proprietor of Swansea Dental Practice   Every now and then we like to sit down with the people who know the benefits of our products better than even we do – our customers. It’s a great practice […]

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