Postcard Best Practices #3 – Competitive Advantages

Although many entrepreneurs like to think that their product is new and unique, the truth is that almost all successful products and services are based on existing ideas. On the one hand, this is only sensible business – it makes sense to follow a path that has already proven successful, and customers are more open […]

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Postcard Best Practices #1 – Headline

  Your headline is the first thing your customer will read; get it wrong and it’ll be the only thing they read. Direct mail postcards live and die on their headlines. You need to make your direct mail headline compelling and attention-grabbing, as well as set the theme for the entire mail. With that one […]

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10 Critical Direct Mail Best Practices

How to Get the MOST Results From Your Direct Mail By Jim Schimpf For more than 10 years the folks at Opportunity Knocks have been producing the kind of direct mail, and direct response mail tools that have helped businesses grow their businesses — without breaking the bank. Throughout all this time, it’s safe to […]

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Setting the “Stage” for an Ideal Partnership

How a Professional Interior Designer and a Top Real Estate Agent Joined Forces for Success By Julie Escobar, Director of Corporate Marketing It’s always wonderful to hear different perspectives from folks who are thinking outside the box out there in their businesses and finding new ways to not only do more business, but do it […]

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