Multi-Channel Marketing Cheat Sheet

Over the last few weeks, we talked about Multi-Channel Marketing and how it can help grow your business while ensuring maximum exposure for your brand.  For those who did not have a chance to read the 5 part series, below is an easy cheat sheet covering the key points. We started with direct mail marketing and talked […]

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Multi-Channel Marketing – Part 5 – The Mobile Advantage

The fifth and final part to our series on Multi-Channel Marketing outlines an important piece to the overall mix. MOBILE MARKETING Mobile marketing is something that can’t go overlooked these days, especially with the amount of time spent on a cell-phone. Cell phones, also known as smart phones, have quickly become a powerful place for […]

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Multi-Channel Marketing – Part 4 – Website Visabilty

Part 4 of our 5 part series outlines the importance of your main company website and why it plays a key role in the multi-channel marketing mix. These days, it appears that having a company web site is almost as common as having a business card.  Surprisingly, this isn’t true.  According to a recent study, […]

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Multi-Channel Marketing – Part 3: Social Media Exposure

FACT: People and companies use social media everyday. It is the #1 activity on the web. If your company currently does not have a profile page on Facebook, Twitter, Youtube, or LinkedIn, then you are missing out on free exposure for your business. Social media is based around your business and requires a very fundamental knowledge […]

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Multi-Channel Marketing – Part 1: The Foundation

Most marketers would agree that print has lost its effectiveness, bringing sub 1% response rates.  Those who bought into the snake oil of internet only marketing have now found that to be largely ineffective as well. The effectiveness of any single- media outreach disappeared with the 20th Century. Enter 21st Century marketing technologies, where static, […]

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Opportunity Knocks – Customer Snapshot

  We are almost half way through January and many of us are looking for new ways to increase sales and better ways to target current and potential customers. With all the different options it’s tough to decide which ones work the best. We have all asked ourselves, “should I try something new this year?” […]

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How to Create Referrals on Demand – Repetition

  Have you ever seen something so many times that it becomes second nature to associate it with a company or industry? Of course you have… Big brands like GE, COKE, and McDonald’s are constantly in front of your face making easy to make the connection. Now, these brands have huge marketing budgets and are […]

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How to Create Referrals on Demand – Constant Visibility

GET NOTICED Now that you have a clear understanding about the psychology behind the referral and how a simple conversation can spark new business. The real question is how do you activate this power of suggestion and get more referrals on a daily biases? HERE’S HOW IT WORKS Imagine having a discussion at work with […]

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How to Create Referrals on Demand – The Psychology

HOW TO CREATE REFERRALS – 3 Part Series PART 1:  Psychology of Referrals Lets begin with the surprising yet simple psychology behind the last time you referred something to someone or someone referred you. Almost every referral begins with a conversation. Often we refer, a movie, a book, a restaurant, or a service provider. Why? The […]

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