6 Tips to Attract More Leads

By Crystal Pope Maintaining and increasing your customer base is important to the stability of any business. Therefore, it is important to improve on both the quality and quantity of your leads. Regardless of the method of advertising you are using, the following seven tips will help you attract more leads! 1. Focus on the […]

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The Power of Postcards

By Crystal Pope Postcard marketing made its debut 139 years ago, when a postcard advertisement appeared in Great Britain. Since then, the industry of postcard marketing quickly grew and evolved into an influential and successful marketing tool. Today, the power of postcards is irrefutable. In a 2007 survey conducted by Vertis Communications, 46% of adults […]

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5 Mistakes That Could Ruin Your Marketing

By Crystal Pope -Not marketing to the right audience The #1 most important element of a direct marketing campaign is the list! Marketing to the wrong audience can be detrimental to your marketing efforts. Market the right message to the right set of eyes. Your message and offer must be applicable to the person receiving […]

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QR Codes and why YOU should be using them!

It’s instant! It’s interactive! It’s informative! It’s a QR Code! And it looks like this  QR Codes stand for “Quick response” codes. They allow consumers with a smart phone to, instantly; learn more about your product, business or service. How do QR codes work? QR codes are 2d barcodes that can be decoded using your […]

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Saturation versus Targeted Mailings-Which is Right for YOU?

A saturation mailing is a mailing to 90 percent or more of the residential addresses, within a specified geographic area or carrier route. In simple terms, saturation marketing targets a very broad range of people. It is done by marketing to an entire area (zip code, city, county, etc). Essentially, you are “saturating” a localized […]

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Think everyone is online? Think again!

By Crystal Pope Think everyone is online? Think again! Even Google and Yahoo use direct mail! Why would companies with such a large internet advertising presence turn to direct mail? Because they know it is the best way to reach a specific, targeted audience. An integrated approach, combining print and web marketing can drive a […]

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Marketing Myths Debunked

By Crystal Pope Marketing Myths Debunked  Myth: Great Marketing produces instant results Fact: Although marketing has the potential to produce instant results, the key to optimal response is repetition and consistency through time. There is a rule in marketing called 3-7-27. It takes 3 contacts for a prospect to recognize your business name/brand. It takes […]

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What can you learn from the Super Bowl?

  By Crystal Pope Scandalous, Sexy, Hilarious….MEMORABLE! With the average cost of a Super Bowl ad being $3 million for a 30 second spot, the ads have to be effective! Yes, Super Bowl advertisers have marketing budgets beyond what most can imagine.  While I don’t expect you to run out and purchase a spot on […]

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Direct Marketing is NOT Dead!

 By Crystal Pope Recently, many businesses and marketers have posed the question, “is direct marketing dead?”. The answer is emphatically “NO!”.   A survey conducted by DMNews/Pitney Bowes on consumer attitude toward mailed promotional material concluded that direct mail is still very much alive! Despite today’s digital world, many consumers still prefer mail over digital communication […]

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5 Great Ways to use Perforated Postcards!

By Crystal Pope You have gotten your postcard in front of your prospects, now how do you get them to take action?  Perforated postcards feature a “tear-away” component that actively engages the recipient. It only takes a few seconds to tear out the perforated card. But, in doing so, clients are more likely to retain […]

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