Postcards Prove Perfect for Quick-Start ROI! Customer spotlight: Making your presence known An interview with Dr. Vatsal Suthar, proprietor of Swansea Dental Practice Every now and then we like to sit down with the people who know the benefits of our products better than even we do – our customers. It’s a great practice […]
112 years ago when I was in high school – don’t do the math – I had a speech teacher who told us something on the first day of class that I’ve never forgotten. Little did I know it would have stuck with me so many years later. He said, “Tell them what you’re going […]
En Vogue, a singing group popular in the late ’90s, had a song called Free Your Mind. The lyrics were basically about letting go of pre-conceived notions when it came to a bunch of things. “Free your mind / And the rest will follow.” Stick with me on this. (I feel like I’ve asked […]
I wanted some clever way of introducing how important time – and timing – is to a Direct Mail campaign. I mean, if you think about it, timing can seriously strengthen or drastically weaken whatever it is you’re trying to tell your prospect. Right? You’re not going to send a postcard for that epic […]
Repeat after me: ‘Millennial’ is NOT a dirty word. ‘Millennial’ is NOT a dirty word. Very good! In fact, Millennials might just be paving your path to financial and commercial success. For whatever reason, there is a specific and somewhat nasty twisting of the mouth that happens when someone says – and even thinks […]
Some sociologists (read: smart folks) sat down and created titles for the kinds of ‘groups’ people form. They say that InGroups are groups that people belong to or can identify with (duh!). And that Outgroups are the same but opposite…groups that somebody doesn’t belong to or identify with. An easy way to make the […]
Pretty much every person we know has heard this quote before in one form or another, even though people get it wrong all the time: “To whom much is given, much is expected in return,” and “To whom much is given, much is required,” and so on. Pick the version you like the most. […]
A very important question you need to ask yourself when creating marketing material is actually one you need to [rhetorically] ask your prospects: “Do you believe what I’m telling you about my product/service?” When using Direct Mail pieces, you have to do many things at once in order to attract prospects. You have to […]
We’re all a little vain, aren’t we? (I’m proud of you for even admitting that. Great first step!) Everybody loves to have conversations centered around them. Everybody loves to be appreciated for their efforts on the job, or on the team. And everybody loves it when someone says ‘Thank You’ to them – even if […]
Working for yourself isn’t always glamorous. The grind to keep the sales funnel full, the constant attention on employees and equipment, and making sure the work product turns prospects into repeat customers is never-ending. But when we do it right, when everything is clicking and the engine is firing on all cylinders, it’s oh so […]