Multi-Channel Marketing – Part 3: Social Media Exposure

FACT: People and companies use social media everyday. It is the #1 activity on the web. If your company currently does not have a profile page on Facebook, Twitter, Youtube, or LinkedIn, then you are missing out on free exposure for your business. Social media is based around your business and requires a very fundamental knowledge […]

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Multi-Channel Marketing – Part 1: The Foundation

Most marketers would agree that print has lost its effectiveness, bringing sub 1% response rates.  Those who bought into the snake oil of internet only marketing have now found that to be largely ineffective as well. The effectiveness of any single- media outreach disappeared with the 20th Century. Enter 21st Century marketing technologies, where static, […]

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Opportunity Knocks – Customer Snapshot

  We are almost half way through January and many of us are looking for new ways to increase sales and better ways to target current and potential customers. With all the different options it’s tough to decide which ones work the best. We have all asked ourselves, “should I try something new this year?” […]

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How to Create Referrals on Demand – Repetition

  Have you ever seen something so many times that it becomes second nature to associate it with a company or industry? Of course you have… Big brands like GE, COKE, and McDonald’s are constantly in front of your face making easy to make the connection. Now, these brands have huge marketing budgets and are […]

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How to Create Referrals on Demand – Constant Visibility

GET NOTICED Now that you have a clear understanding about the psychology behind the referral and how a simple conversation can spark new business. The real question is how do you activate this power of suggestion and get more referrals on a daily biases? HERE’S HOW IT WORKS Imagine having a discussion at work with […]

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How to Create Referrals on Demand – The Psychology

HOW TO CREATE REFERRALS – 3 Part Series PART 1:  Psychology of Referrals Lets begin with the surprising yet simple psychology behind the last time you referred something to someone or someone referred you. Almost every referral begins with a conversation. Often we refer, a movie, a book, a restaurant, or a service provider. Why? The […]

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United States Postal Service Rate Increase

As you may have heard, the United States Postal Service announced they are raising all postage rates effective January 2012 by an average of 4%. This announcement comes less than 120 days since the last increase was implemented earlier this year, and will directly affect thousands of businesses worldwide. Due to their increase, Opportunity Knocks will be implementing […]

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The Spouse Effect

Easiest Way to Sell During the Holidays Thanks to Christmas, Valentines Day, Anniversaries, Birthdays, and more, married couples are constantly purchasing goods and services for their significant others. The good news is, we know his wife’s interests, where she shops, what she buys, and we know how to get him to purchase your goods or […]

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Where’s My Mail?

New Tools for Tracking… Sometimes we all wonder what happens to mail once it gets put in the slot at the post office, or in our case, delivered by truck on huge, neatly stacked racks! While it sometimes feels mysterious (like whatever happens to that ‘other’ sock in the dryer?) – we’ve got it all mapped […]

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