Direct Mailing Success

November Spotlight on Success

It seems like the common theme surrounding our recent Spotlights on Success is patience and persistence.  This one is no different. However, for an added bonus, every appointment Charlotte Ray attended, she saw her postcard on the clients table when she arrived. Awesome shelf-life.   Check out Charlotte’s success story:   “Hi Andy, OK, I […]

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Direct Mail Successes

October Spotlight on Success

Marketing patience is hard, but it works every time. So just about the time you want to give up on your marketing programs… Don’t. Check out Decorating Den franchise owner, Suzanne Christie’s success story: “Ok…so I must now do my testimonial….after doing my Opp Knocks program initially with not the best results, I decided to […]

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Direct Mail Best Practice #10 – Deadlines

You can have everything else lined up perfectly in your direct marketing, but the customer will fail to pull the trigger and purchase your product. So, what are they waiting for? Marketing messages without a clear sense of urgency result in customers delaying response. You’re going to need to strike fear into the heart of […]

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Direct Mail Best Practice #9 – Offers

Special offers are a valuable way to boost the sales from direct marketing that can be used to incent a sale, set a deadline, brush away fears about a product or offer increased value. Your special offers should be simply irresistible to the reader, and preferably come at little or no cost to you. Special […]

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Direct Mail Best Practice #7 – Create Drama

Why do people buy your products or services? It seems a simple question, but for most companies it’s surprisingly hard to define. Consumers and B2B customers alike largely make their buying decisions based on emotions. If your product is a motorcycle for example, people ultimately decide whether or not to buy it not for its […]

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Postcard Best Practices #3 – Competitive Advantages

Although many entrepreneurs like to think that their product is new and unique, the truth is that almost all successful products and services are based on existing ideas. On the one hand, this is only sensible business – it makes sense to follow a path that has already proven successful, and customers are more open […]

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Postcard Best Practices #1 – Headline

  Your headline is the first thing your customer will read; get it wrong and it’ll be the only thing they read. Direct mail postcards live and die on their headlines. You need to make your direct mail headline compelling and attention-grabbing, as well as set the theme for the entire mail. With that one […]

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New Mover Data Counts