Want Postcard Marketing Success? Tune into station WII FM

There are tons of ideas on how to make postcard marketing a success. Offers, fonts, images, designs, coupons. We’ve talked about some and you probably know tons more. However, even if your postcard design has world class marketing ideas, it will absolutely fail if you forget one thing. Before I give you the “One Thing,” […]

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Direct Mail Best Practice #1 – Invest in Professional Imagery

When you go into business for yourself, image is very important. It is no secret that your professional image affects your reputation. Your reputation affects the number of clients you’ll be able to attract. The number and the quality of the clients you attract will affect your success as a business. Now that I’ve said […]

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5 Simple Words Save You Thousands On Marketing

Last week, we introduced the first Platitude test…Scratch out and Write In.  It’s simple, but very revealing!  I hope you tried this with your direct mail, postcards, advertising, etc. I have another test for you to take.  Don’t worry, it’s super easy.  It’s 5 simple words and it will save you thousands on your marketing. […]

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Are “Platitudes” Destroying Your Marketing Budget?

To many business owners and managers, marketing is perceived as a “necessary evil.”  To others, it’s the most valuable line item on their budget.  The difference between the two is content. Relevant content is the key to driving massive response. One of the main reasons why prospects can’t tell the difference between you and your […]

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EDUCATION BASED MARKETING – PARTNER WITH CREDIBILTY

I read a lot… mostly business, marketing and self improvement books. One of the most enlightened books I ever read was Tim Ferris’s “4 Hour Workweek.” Brilliant… He talked about this simple marketing tactic. Then two years later, I read another book…”The Education of Millionaires.” Once again…this simple tactic was mentioned. Then I read an article written […]

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How Do You Run Your Company?

I find it very interesting and somewhat ironic that at a time when we are implementing several process reengineering projects at Opportunity Knocks, things have a way of putting themselves into prospective. While these reengineering projects, as you know, can be frustrating in the short term, it is nice to be reminded that we are […]

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24 Hour Marketing Plan

An effective Marketing plan does not have to be a twenty page document written in a way that is both hard to fully understand and to in-depth to easily implement. You can actually create an extremely successful marketing plan in less than 24 hours. So grab some paper and a pen (or your iPAD J) […]

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Strategic Thinking

  Many companies practice the fine art of strategic planning, yet most often it results in a strategic blueprint that looks like a terrible business plan. Very little is different between the two because many of the participants do not engage in the right form of strategic thinking. Lets start by defining strategic thinking… Strategic […]

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