Let me ask you this question: When you want to buy something, do you just go to the store and pick it up? Depending on what it is you’re after, I imagine most of us would say ‘yes’. We’ve all run out to grab something for a summertime activity or maybe to complete a Honey […]
Justin Timberlake sings in one of his songs, “If you think about it / Sometimes people are just destined to do what they do.” I’m sure he was saying that some people have amazing talents to sing and dance, and some (meaning me) do not. When you apply that to Direct Mail, and take a […]
What I find most positive about of being ‘down’ is the view back to the top. It is often a path littered with great ideas and promise. Just as fans will be back in the stands before we know it, clients will be calling and walking through your doors again. They’ll be ready to take […]
In any business which operates every day, there is only a dotted line connecting you to your existing clients. Unless you’ve found a way to commit them to buying your goods and services exclusively, there is nothing stopping them from taking it upon themselves to do a little research into things like price, terms, customer […]
It’s finally time to acknowledge that there is another side of the pandemic coming. Some businesses have fast-tracked that mindset and are already seeing traction. We’re going to come out of this, and we’re going to have to get back to work. If you’re lucky enough to have found a way through this pandemic, the […]
COVID-19 has so many people in a twist. That’s one way to start an article, right? Well, today in my back yard I was inspired by weeds of all things, because they keep me in a twist. I’d sprayed my landscaping the day before and I was checking on my handiwork to make sure I […]
In an earlier article, I told you about the potential of Landing Pages to do wonders for your generation of leads. If you recall, it’s basically just a page on the Internet (tied to or maybe not even associated with your regular company website). You use the landing page for many reasons, but one of […]
Often after my wife and I watch a movie, she picks up her phone to check out the actors and the backstory or concept which compelled someone to bring it to the screen. She loves understanding nuance about the actors’ careers. I like knowing what a movie cost to make versus what it earned. After […]
One of the concepts I follow when investing is the same as what I counsel those who ask me for advice around Direct Mail postcard marketing: Diversify. One of the best ways to do that is to utilize marketing vehicles which complement one another. In this day and age with the resurgence of Direct Mail […]
It is no exaggeration to say that the early bird gets the worm. We all know that. And in today’s ‘interesting’ business climate more so than any other in recent memory, the importance of being first to market is critical. Beyond that, being first in front of your prospect or existing client is even more […]