Compelling copy is not just an Internet marketing tool, but it’s a must for postcard marketing as well. After all, it’s your means to provide a much more intimate experience for the postcard recipient. Postcard marketing is similar to online marketing. You need to use effective copywriting techniques such as an appealing postcard template and […]
How to Make Customer Relationship Building Part of Your Company Culture By Julie Escobar Our economy is on the move and wise business owners are on the move as well to make sure that their customers are more than just a name on a mailing list – they’re real people with real connectivity to their […]
Postcard marketing? Direct mail? That’s old school stuff right? Well yes – and no. What business owners and entrepreneurs are finding out in today’s economy is that sometimes to move forward, it’s REALLY smart to look back. By taking a lesson from direct mail experts of old and implementing now technology and tools, you can […]