Show off your work, connect with buyers…all at no charge.

I know this saying gets very antiquated…but isn’t technology great! CNN is calling Houzz the “Wikipedia of interior and exterior design” because it “houzz” the largest database of home design ideas on the net, with over 150,000 high resolution photos. You and your prospects can browse photos by style, room and geographic location and save […]

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4 Simple Techniques to Create Instant Interaction

Today’s consumer is actually very easy to understand. They want a sense of community, a platform to be heard, and an avenue to get involved.  And as we have stated previously… the key to commitment is involvement. So how do you easily and effectively get them involved?  Here are the 4 Simple Techniques to Create […]

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Using Social Media to Jumpstart Your Direct Mail Marketing Campaign!

As you know, I’m in the marketing business.  But what you may not know is that I constantly argue with other marketing professionals about digital marketing vs. direct mail marketing. Some see direct mail as a dying medium and instead focus exclusively on digital marketing. My opinion? The most effective marketing campaigns are ones that […]

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Do you REALLY know your customer?

It is no secret that the past five years has impacted all our lives.  Your customers are no different than you.  Household composition, financial status and technology usage have experienced an unprecedented paradigm shift due to the recession, unemployment, the housing market crash and a social and mobile revolution. The combination of these forces has […]

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Use ONE word to get immediate postcard mailing success

Use ONE word to get immediate postcard mailing success. By Jim Schimpf The next time you go through your normal, dull postcard printing process, think about how much better your prospects would feel if the postcard they received was not just created for thousands of readers, but instead, they felt as if it was created […]

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FINALLY make Direct Mail work for you with 2 simple rules!

So what are these two ridiculously simply rules?  1. The “right” list and… 2. The “right” offer With over 6000 customers, we have mailed a ton of direct mail. That said, when we analyze our most successful customer campaigns, they all have two common dominators.   The right offer to the right list.   Let me give you […]

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Get an instant PERFormance with Perforation!

  Perforated postcards feature a “tear-away” component that actively engages the recipient. It only takes a few seconds to tear out the perfoated card. But, in doing so, clients are more likely to retain and remember it. How perforated postcards can be used:  Business Cards – Business cards within a postcard! Combine your marketing expenses […]

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10 Essential Elements Every Direct Mail Piece Needs!

10 Essential Elements Every Direct Mail Piece Needs! By Angela Martineau-Parisi 1. A Clear Headline: On the postcard there should be one primary message. The best way to communicate the message is with clear headline that is not cluttered with other text. The headline should be large enough that it’s the first thing your customer […]

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2011 Direct Marketing Trends

Top Direct Marketing Trends 2011 By Crystal Pope Direct marketing, technology and social media have seen huge developments and improvements over the past few years. The growth of these three industries, each on their own, is enormous. However, when you combine the three, you can only imagine the possibilities. And, that is exactly what has, […]

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