Marketing Myths Debunked

By Crystal Pope Marketing Myths Debunked  Myth: Great Marketing produces instant results Fact: Although marketing has the potential to produce instant results, the key to optimal response is repetition and consistency through time. There is a rule in marketing called 3-7-27. It takes 3 contacts for a prospect to recognize your business name/brand. It takes […]

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What can you learn from the Super Bowl?

  By Crystal Pope Scandalous, Sexy, Hilarious….MEMORABLE! With the average cost of a Super Bowl ad being $3 million for a 30 second spot, the ads have to be effective! Yes, Super Bowl advertisers have marketing budgets beyond what most can imagine.  While I don’t expect you to run out and purchase a spot on […]

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Direct Marketing is NOT Dead!

 By Crystal Pope Recently, many businesses and marketers have posed the question, “is direct marketing dead?”. The answer is emphatically “NO!”.   A survey conducted by DMNews/Pitney Bowes on consumer attitude toward mailed promotional material concluded that direct mail is still very much alive! Despite today’s digital world, many consumers still prefer mail over digital communication […]

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5 Great Ways to use Perforated Postcards!

By Crystal Pope You have gotten your postcard in front of your prospects, now how do you get them to take action?  Perforated postcards feature a “tear-away” component that actively engages the recipient. It only takes a few seconds to tear out the perforated card. But, in doing so, clients are more likely to retain […]

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Create Action through Offers

By Crystal Pope Tips for incentives that generate response One of the most important aspects of a direct mail campaign is the offer. What can you offer your prospect that will make them choose you over your competition? A compelling offer will drive results and increase response rates. Here are some tips to consider when creating your […]

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No One Can Resist A Coupon!

By Crystal Pope Coupons have proven to be effective for every size and type of business. It’s no surprise that coupon usage has increased over the past several years. Advertising Age reports that 87% of all shoppers are using coupons. Implementing a coupon strategy into your marketing campaign will provide access to new customers and […]

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Get your Direct Mail Noticed!

By Crystal Pope Make it visually appealing A colorful design that is aesthetically pleasing will make your postcard stand out in the mail. A short, attention grabbing headline in a large, bold type will encourage the recipient to read it. Do not overcrowd your postcard. Make the text clear and concise. Bold the most important […]

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Free Business Building Tool!

Growing a powerful referral base and sphere of influence takes careful cultivation and consistency of contact. As we head into spring, what seeds will you plant? Direct mail marketing is one of the most effective and affordable ways of staying in touch with your sphere of influence month after month. What you get in return […]

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12 Ways to Make the Most of Your QR Codes

Exploring the instant possibilities… By Julie Escobar All right, you’re in the loop.  Good job! You’ve thinking about adopting “multi-channel” and QR Codes into your business right?  You know what to do with them, where to put them and how to track them?  No?  No worries – you’re not the only one!  That’s why we’re […]

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In Step With Your Account Manager

AN INTERVIEW WITH OPPORTUNITY KNOCKS ACCOUNT MANAGER ANGELA PARISI By Julie Escobar We’re always excited to talk to customers about their marketing, how to grow their business and, of course, how we can offer them the best service possible. To that end, I noticed a common thread of questions that seem to get fielded quite […]

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