Setting the “Stage” for an Ideal Partnership

How a Professional Interior Designer and a Top Real Estate Agent Joined Forces for Success By Julie Escobar, Director of Corporate Marketing It’s always wonderful to hear different perspectives from folks who are thinking outside the box out there in their businesses and finding new ways to not only do more business, but do it […]

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Postcard Best Practices #2 – Who Are You

  One of the important parts of your direct mail postcard is conveying who it is being sent from. Readers will make an immediate snap decision about how much attention they will give your direct mail from first impressions. Who you are and how this information is conveyed is a big part of hooking them […]

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Great News for 2014 Home Improvement Industry Growth

Home improvement professionals hold a close place in my heart. I love their work ethic, their ingenuity and their dedication to their trade. To me, they’ve always been The “Salt of the Earth” peeps. I’m also a little biased because when we started Opportunity Knocks back in 2005, home pros were the majority of our […]

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Want Postcard Marketing Success? Tune into station WII FM

There are tons of ideas on how to make postcard marketing a success. Offers, fonts, images, designs, coupons. We’ve talked about some and you probably know tons more. However, even if your postcard design has world class marketing ideas, it will absolutely fail if you forget one thing. Before I give you the “One Thing,” […]

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Direct Mail Best Practice #1 – Invest in Professional Imagery

When you go into business for yourself, image is very important. It is no secret that your professional image affects your reputation. Your reputation affects the number of clients you’ll be able to attract. The number and the quality of the clients you attract will affect your success as a business. Now that I’ve said […]

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