Last week, we introduced the first Platitude test…Scratch out and Write In. It’s simple, but very revealing! I hope you tried this with your direct mail, postcards, advertising, etc. I have another test for you to take. Don’t worry, it’s super easy. It’s 5 simple words and it will save you thousands on your marketing. […]
To many business owners and managers, marketing is perceived as a “necessary evil.” To others, it’s the most valuable line item on their budget. The difference between the two is content. Relevant content is the key to driving massive response. One of the main reasons why prospects can’t tell the difference between you and your […]
I read a lot… mostly business, marketing and self improvement books. One of the most enlightened books I ever read was Tim Ferris’s “4 Hour Workweek.” Brilliant… He talked about this simple marketing tactic. Then two years later, I read another book…”The Education of Millionaires.” Once again…this simple tactic was mentioned. Then I read an article written […]
I find it very interesting and somewhat ironic that at a time when we are implementing several process reengineering projects at Opportunity Knocks, things have a way of putting themselves into prospective. While these reengineering projects, as you know, can be frustrating in the short term, it is nice to be reminded that we are […]
An effective Marketing plan does not have to be a twenty page document written in a way that is both hard to fully understand and to in-depth to easily implement. You can actually create an extremely successful marketing plan in less than 24 hours. So grab some paper and a pen (or your iPAD J) […]
Many companies practice the fine art of strategic planning, yet most often it results in a strategic blueprint that looks like a terrible business plan. Very little is different between the two because many of the participants do not engage in the right form of strategic thinking. Lets start by defining strategic thinking… Strategic […]
Postcards have long been an effective way to reach consumers and businesses alike. Desktop publishing software, digital color printing and affordable, on-line stock photography have made it easier than ever to produce direct mail postcards. Consequently, it is more important than ever that postcard campaigns are compelling enough to grab the reader’s attention and […]
If I had to pin point one question that I have been asked time and time again, it would have to be: “Which marketing tool actually works best?” And I always reply the same way: “They all can work, when done correctly.” In today’s ever evolving competitive world, making sure your brand is always visible while ensuring top […]
Over the last few weeks, we talked about Multi-Channel Marketing and how it can help grow your business while ensuring maximum exposure for your brand. For those who did not have a chance to read the 5 part series, below is an easy cheat sheet covering the key points. We started with direct mail marketing and talked […]
The fifth and final part to our series on Multi-Channel Marketing outlines an important piece to the overall mix. MOBILE MARKETING Mobile marketing is something that can’t go overlooked these days, especially with the amount of time spent on a cell-phone. Cell phones, also known as smart phones, have quickly become a powerful place for […]