New Tools for Tracking… Sometimes we all wonder what happens to mail once it gets put in the slot at the post office, or in our case, delivered by truck on huge, neatly stacked racks! While it sometimes feels mysterious (like whatever happens to that ‘other’ sock in the dryer?) – we’ve got it all mapped […]
Conventional thinking in most marketing circles, is that nobody does direct mail marketing anymore, direct mail is too expensive, it doesn’t work in today’s dynamic, internet driven landscape. These same thinkers say: “Shift your marketing budgets to social media, email, and the newest addition, mobile media.” However, according to studies and research done by […]
The use of coupons has increased dramatically over the past year. Retailers are focused on attracting new customers and customers are focused on saving money. There are so many coupon sites and social discount sites, people expect to get a coupon for products and services and may not even purchase unless they have one. According […]
At Opportunity Knocks we pride ourselves on being at the forefront of direct marketing technology and digital lead generation. We would like to take some time to reflect on how we can all be more like Steve Jobs, in life and in business. Steve Jobs once famously said, “We’re here to put a dent […]
With just 100+ days left in the year…Here’s how to make them count! 1. Know your numbers. Savvy business owners and entrepreneurs already know how much new business they need to bring in before year’s end. They also know how much marketing momentum they need to head into the first of the year ahead […]
Does it ever boggle your mind how fast things change in social media? Just when you get the hang of posting, tweeting, uploading or updating – you wake up the next day and your screens look different, your options have changed and you have to re-train your brain to get the hang of it. I’m […]
I know this saying gets very antiquated…but isn’t technology great! CNN is calling Houzz the “Wikipedia of interior and exterior design” because it “houzz” the largest database of home design ideas on the net, with over 150,000 high resolution photos. You and your prospects can browse photos by style, room and geographic location and save […]
Remember, today’s consumer wants a sense of community, a platform to be heard, and an avenue to get involved. Use these 4 seldom use, but ultra-effective tricks and watch your relationship grow faster than you can imagine. 1. Use your new Facebook link on your direct mail. Put your link in your direct mail piece […]
Today’s consumer is actually very easy to understand. They want a sense of community, a platform to be heard, and an avenue to get involved. And as we have stated previously… the key to commitment is involvement. So how do you easily and effectively get them involved? Here are the 4 Simple Techniques to Create […]
As you know, I’m in the marketing business. But what you may not know is that I constantly argue with other marketing professionals about digital marketing vs. direct mail marketing. Some see direct mail as a dying medium and instead focus exclusively on digital marketing. My opinion? The most effective marketing campaigns are ones that […]