Your headline is the first thing your customer will read; get it wrong and it’ll be the only thing they read. Direct mail postcards live and die on their headlines. You need to make your direct mail headline compelling and attention-grabbing, as well as set the theme for the entire mail. With that one […]
How to Get the MOST Results From Your Direct Mail By Jim Schimpf For more than 10 years the folks at Opportunity Knocks have been producing the kind of direct mail, and direct response mail tools that have helped businesses grow their businesses — without breaking the bank. Throughout all this time, it’s safe to […]
All right – so you’re ready to hit the year strong with a power-packed business and marketing plan with budgets, action plans, and marketing tools all lined up! Now, it’s time to put it into ACTION. And by ACTION we don’t mean store it away in the file cabinet or desk drawer until next year. […]
You know what we sometimes DON’T do enough as entrepreneurs? ASK for help. Once you’ve taken time away and created what you believe to be the best Master Plan for your business and goals, get a trusted business partner, mentor, or planning professional to review it for you and help you find the ways in […]
Here’s the bottom line. Today’s consumer is focused on ‘Me, Myself, and I.’ The only thing your customer is thinking is, “What’s in it for me?” The only thing your customer cares about is, “Will this work for me?” And just because you are partial to a particular design or style does not mean the […]
Now that you know what your numbers are, it’s time to work your way backwards to divide up your goal into monthly, weekly, and daily activities. This way each day, week and month looks like a mini plan. I’ll give you an example. If you need 50 deals a year to realize your goal, you’ll […]
How a Professional Interior Designer and a Top Real Estate Agent Joined Forces for Success By Julie Escobar, Director of Corporate Marketing It’s always wonderful to hear different perspectives from folks who are thinking outside the box out there in their businesses and finding new ways to not only do more business, but do it […]
Numbers are BORING–right? No doubt they can be, especially for uber-creative owners. They are, however, the cornerstone to a great business and marketing plan. You should spend time answering questions like: How much do you need to make? How many deals do you need to make that? How many customers do you need to close […]
Goals are different for each person, and each organization. Too often people get pressured by others to create a goal that THEY want. That kind of goal setting never lit anyone’s passion for business on fire. Owners especially need to be sure to look at those goals that THEY are excited and committed to attaining. […]
One of the important parts of your direct mail postcard is conveying who it is being sent from. Readers will make an immediate snap decision about how much attention they will give your direct mail from first impressions. Who you are and how this information is conveyed is a big part of hooking them […]