6 easy to implement business planning strategies to help you jumpstart 2015 success: Step 4 of 6…What’s Your USP?
Here’s the bottom line.
Today’s consumer is focused on ‘Me, Myself, and I.’
The only thing your customer is thinking is, “What’s in it for me?”
The only thing your customer cares about is, “Will this work for me?” And just because you are partial to a particular design or style does not mean the market will share your sensibilities.
You’re probably familiar with a very famous quote from Henry Ford about his early cars, “They can have it in any color they like as long as it’s black.” Well, you can probably get away with that type of thinking if you have a monopoly on the market, but most of us don’t.
Today, you must be in the business your customers want you to be in. If you don’t carry a product that gives them the benefit or solution they seek–if you don’t provide a service that thoroughly encompasses just what they’re looking for–they are going to take their business elsewhere.
Knowing your competition and combining that information with your own strengths is a great place to start when creating your marketing plan for the year. What do you do that is so compelling, powerful, and different that it will cause customers to WANT to work with YOU over anyone else in your market place? That is the foundation of your USP or Unique Selling Proposition. Your marketing should revolve around these key selling points with powerful, direct-response offers that tune into the channel in your customers’ heads – WIIFM – “What’s In It For Me?”
I hope your got some value out of this step…it’s SO important.
PS – If you want a little help on your marketing plan, using any of our programs or products, just give me a jingle! Andy.firstname.lastname@example.org or 941-465-4232. We want to see 2015 be your best year ever!