One of the most basic reasons anyone starts a business is to make money. Right? Even if you’re a non-profit, you have to have income of some kind to fund what you’re doing. Businesses make money (or earn income, however you want to look at it) in so many ways – selling a ton of […]
Would you ever have thought you’d be reading a blog post about how working out and direct mail campaigns are the same? Okay, not so much the same, but exercising and a fantastic direct mail strategy both have the promise of being predictably successful when you follow some of the same, simple rules. (If […]
I have written a number of times about the amazing power of targeted marketing. It is a fantastic direct mail tool. You have the ability, through umpteen lists and databases, to put your mailing exactly where you want it. Spoiler Alert: EDDM lets you do the exact same thing – except to a WHOLE bunch […]
NO PURCHASE IS NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE THE CHANCES OF WINNING. Eligibility:To be eligible for this Contest, the contestant (“You”) must, as of the date of entry: Be a legal resident of the United States, and Be at least 18 years of age or older, and Have an active real […]
ENTERING IS RIDICULOUSLY EASY AND SUPER FUN! Simply shoot a 1 minute or more video sharing your Direct Marketing experience with Opportunity Knocks. Just Go To Facebook.com/OKMarketing or >> CLICK HERE << To Post Your Video to Our Facebook Page BOOM…you’re entered and eligible to win! It’s that easy! (While you’re there, “LIKE” our page […]
You know what you WANT to say, but you don’t have the first clue where to start to create your postcard. What you need is a Stash Pile! It’s simple. A Stash Pile is just a folder or drawer of ideas and postcard mailings you already get in the mail – even from […]
Scientists tell us that something called Dark Matter is what connects everything in the Universe and that it exists in-between everything we see. It is invisible but extremely powerful. It is binding and specific in purpose but does not constrain. That’s the way I think about Demographics, especially when applied to a Direct Mail campaign. […]
Let me tell you right from the jump that no matter how quickly you think you can read, you will NEVER decipher words faster than images. Trust me. And if not me, trust the super smart folks over at M.I.T. who performed the study. With direct mail, it is critical that you make true and […]
Boxing is called “The Sweet Science.” The special requirement of this simultaneous contrast is what makes boxing so amazing. It requires technique, obviously, but so much more beyond that. Finesse? Slickness? Swagger? Art? If it was just technique, they would call it science. But because there’s a little something extra that you have to put […]
Conventional thinking in most marketing circles is that nobody does direct mail marketing anymore, direct mail is too expensive, and it doesn’t work in today’s dynamic, internet driven landscape. These same thinkers say, shift your marketing budgets to social media, email, and the newest addition, mobile media. Not so fast my friend! According to studies […]