Hook

Make Your Messaging Hook the Reader!

50 Cent once said that he wants the listener pulled into his song in the first 10 seconds of the track. I’m pretty sure he said that, but don’t quote me on that. But, even if I am crazy, isn’t that a genius way to look at writing music? Immediately hook your audience and make […]

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Don’t Take Postcard Design for Granted

I don’t know how many of you might be into fashion, or art, or photography, or even cars for that matter. But what I do know is that anything requiring visual interpretation demands a visual appreciation of what you’re looking at. The design of a sports car, the way a picture of Paris is composed, […]

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Find Leads the Smart Way

I was trying to think of what I wanted to write this week. What could I tell you that was impactful, and positively moved your ideas about postcard marketing forward? I took a minute and walked out to my mailbox – part of the daily routine COVID-19 has made me appreciate. And it was chock […]

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A Content Marketing Recipe

It was in episode #116 of Seinfeld that the world was introduced to a character called the Soup Nazi. An extremely particular man, the Soup Nazi was notorious for many reasons. His soups were fantastic, his legend was larger than life, and his rules for ordering were just as out of this world as his […]

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Postcard Design

Simple, Effective, and WINNING Postcard Design!

My 80-year-old father was a semi-professional photographer (when he wasn’t doing his day job at IBM for 45 years). And I have a friend whose 13-year-old daughter is also a photographer. They both take pictures of varying subject matter, and they both have an amazing ability to make you feel like you are part of […]

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What To Do After the Outreach

The idea of being alone in the cosmos is pretty deep. But that’s exactly what you never want your prospect or repeat client to feel: alone. What happens after the outreach? You’ve engaged them in a great postcard campaign, they’ve responded in one way or another, and then what? How do you keep your prospect, […]

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Postcards are Just Better

It’s important that I tell you I have no issues with direct mail letters. I really don’t. I think they provide a valuable, smart option for business owners…in the right setting. Just like my Uncle Carl, though, they don’t always work, or they aren’t right for the job, or they’re bad at getting their point […]

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Drive Traffic Your Way

What’s the point of direct mail? Why do I care about a postcard campaign? What am I trying to accomplish? Why am I doing any of this? Great questions! And, believe it or not, the answer to all of them isn’t to sell more, or to make more money [Although those are very clearly two […]

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The Strategy of Testing

The Strategy of Testing

If you’re a veteran of this blog, you’ll recognize that I can often find inspiration for my articles from unlikely or even odd subjects. I walked into the family room the other day, and the TV show my wife was watching grabbed me. I was immediately engrossed, captured, and captivated. After my wife gave me […]

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CaptureReaders

Simple Postcard Ideas to Capture Readers

Is it just me, or was there ever a time when you, too, were amazed by Oprah’s now-famous list of her Favorite Things? I’m old enough to remember the audience absolutely lose their minds when Oprah dramatically revealed the nature of the episode. Women cried, fainted, leapt into the air, and shook their friends in […]

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New Mover Data Counts
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