Create an Impressive Introduction

Once you know who you’re wanting to reach, a daunting part of any new Direct Mail campaign, especially if you’ve never drawn one up before, can simply be getting the ball rolling…getting off the ground…pressing play. Whatever the term you use, it can be difficult to know just where to start creating what you’ll put […]

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Crafting A Magnetic Call-to-Action

If anyone has a better analogy about getting a prospect to move to the next step that’s better than, “You can lead a horse to water, but you can’t make him drink,” I’m all ears. It says absolutely what it needs to, you get it, and you can feel the pain of Direct Marketing campaigns […]

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Why Content Marketing?

When you think about ‘Content Marketing’, does it make you nervous or sweaty or both? If it does, know that you’re not alone. But also know that content marketing comes in many different forms, and lots of people are taking advantage of its benefits to help sell their products or gather more leads. The idea […]

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Start with the Prospect

I want you to think for a moment about two things: 1) YouTube searches and 2) Your direct mail postcard campaigns. They aren’t really that far apart when you give it some thought; their similarities actually make more sense than you might imagine. I promise this is going to make sense. Both YouTube searches and […]

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Focus on the Prospect

I’m hoping it’s obvious, or that it translates, or that it makes sense to you – whatever way you choose to make the connection – but I try to think of something at the beginning of my articles that will help you tie into the subject that week. There needs to be a correlation between […]

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Writing DM Postcards

I love a donut.  I really do.  This weekend I was in a donut shop that features all manner of donut variety that you can think of.  Cake, yeast, sprinkles, vegan-friendly, slathered in glaze or ‘dry’, filled, dipped and drizzled, and everything in between.  The donuts looked fantastic and were visually inviting; tempting, even.  And […]

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Types of Lead Offers

Some of the best things on the planet come in a combo. Wings & beer, Big MacTM & fries, Surf & Turf, and my personal favorite: Landing Pages & Lead Generation! A genius way to find more leads is to have your targets qualify themselves. And with today’s technology, it’s easier than ever to set […]

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Know Your Product Before the Campaign Starts

Inauguration Day has always fascinated me. No matter which party is assuming (or retaining) control, I’m glued to the television. Per my usual, I find myself drooling over both the meticulous planning required for an event like that, as well as the amazing bulletproof ‘cars’ and SUVs of the motorcade. The precision of the planning […]

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Hook

Make Your Messaging Hook the Reader!

50 Cent once said that he wants the listener pulled into his song in the first 10 seconds of the track. I’m pretty sure he said that, but don’t quote me on that. But, even if I am crazy, isn’t that a genius way to look at writing music? Immediately hook your audience and make […]

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Don’t Take Postcard Design for Granted

I don’t know how many of you might be into fashion, or art, or photography, or even cars for that matter. But what I do know is that anything requiring visual interpretation demands a visual appreciation of what you’re looking at. The design of a sports car, the way a picture of Paris is composed, […]

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