6 Ways Postcards are Better, Stronger, and Faster

112 years ago when I was in high school – don’t do the math – I had a speech teacher who told us something on the first day of class that I’ve never forgotten. Little did I know it would have stuck with me so many years later. He said, “Tell them what you’re going […]

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10 Direct Mail Fundamentals You’re Probably Missing

En Vogue, a singing group popular in the late ’90s, had a song called Free Your Mind.  The lyrics were basically about letting go of pre-conceived notions when it came to a bunch of things.  “Free your mind / And the rest will follow.”   Stick with me on this.  (I feel like I’ve asked […]

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Timing: The Difference In Direct Mail Success and Failure

I wanted some clever way of introducing how important time – and timing – is to a Direct Mail campaign. I mean, if you think about it, timing can seriously strengthen or drastically weaken whatever it is you’re trying to tell your prospect. Right?   You’re not going to send a postcard for that epic […]

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Millennials and Their Giant Pot of Direct Mail Gold

Repeat after me: ‘Millennial’ is NOT a dirty word.  ‘Millennial’ is NOT a dirty word.  Very good!  In fact, Millennials might just be paving your path to financial and commercial success.   For whatever reason, there is a specific and somewhat nasty twisting of the mouth that happens when someone says – and even thinks […]

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How Content Rich Direct Mail Drives Client Loyalty

Pretty much every person we know has heard this quote before in one form or another, even though people get it wrong all the time: “To whom much is given, much is expected in return,” and “To whom much is given, much is required,” and so on. Pick the version you like the most.   […]

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Direct Mail Success Through Next-Level Credibility

A very important question you need to ask yourself when creating marketing material is actually one you need to [rhetorically] ask your prospects: “Do you believe what I’m telling you about my product/service?”   When using Direct Mail pieces, you have to do many things at once in order to attract prospects. You have to […]

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‘Targeted Appreciation’ – The New Direct Mail Secret Weapon

We’re all a little vain, aren’t we? (I’m proud of you for even admitting that. Great first step!) Everybody loves to have conversations centered around them. Everybody loves to be appreciated for their efforts on the job, or on the team. And everybody loves it when someone says ‘Thank You’ to them – even if […]

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3 Forgotten Tips for Direct Mail Mastery

Working for yourself isn’t always glamorous. The grind to keep the sales funnel full, the constant attention on employees and equipment, and making sure the work product turns prospects into repeat customers is never-ending.  But when we do it right, when everything is clicking and the engine is firing on all cylinders, it’s oh so […]

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