The ONE Guaranteed Way To Reach Your Target Market By Crystal Pope Marketing to the right set of eyes is essential. Your message must be applicable to the person viewing it. Customers need to feel a connection to what you are offering- a sense of relevancy. A prospect is much more likely to respond to […]
Benefits of Marketing with PURLs By Crystal Pope How do you measure the results of your marketing campaign? There are many ways to track the results of your marketing efforts. But, what if you had a way to track those who have an interest in your product or service but may not have taken the […]
Baby Boomers-a marketer’s dream! By Crystal Pope The oldest of the Baby Boomer generation were born in 1946. They grew up in a time of change and it is, therefore, no surprise that they differ, greatly, from the generations before them. They defy many pre-conceived notions and perceptions of senior citizens. Unlike their predecessors, Baby […]
By Crystal Pope Maintaining and increasing your customer base is important to the stability of any business. Therefore, it is important to improve on both the quality and quantity of your leads. Regardless of the method of advertising you are using, the following seven tips will help you attract more leads! 1. Focus on the […]
By Crystal Pope Postcard marketing made its debut 139 years ago, when a postcard advertisement appeared in Great Britain. Since then, the industry of postcard marketing quickly grew and evolved into an influential and successful marketing tool. Today, the power of postcards is irrefutable. In a 2007 survey conducted by Vertis Communications, 46% of adults […]
By Crystal Pope -Not marketing to the right audience The #1 most important element of a direct marketing campaign is the list! Marketing to the wrong audience can be detrimental to your marketing efforts. Market the right message to the right set of eyes. Your message and offer must be applicable to the person receiving […]
It’s instant! It’s interactive! It’s informative! It’s a QR Code! And it looks like this QR Codes stand for “Quick response” codes. They allow consumers with a smart phone to, instantly; learn more about your product, business or service. How do QR codes work? QR codes are 2d barcodes that can be decoded using your […]
A saturation mailing is a mailing to 90 percent or more of the residential addresses, within a specified geographic area or carrier route. In simple terms, saturation marketing targets a very broad range of people. It is done by marketing to an entire area (zip code, city, county, etc). Essentially, you are “saturating” a localized […]
By Crystal Pope Think everyone is online? Think again! Even Google and Yahoo use direct mail! Why would companies with such a large internet advertising presence turn to direct mail? Because they know it is the best way to reach a specific, targeted audience. An integrated approach, combining print and web marketing can drive a […]
By Crystal Pope Marketing Myths Debunked Myth: Great Marketing produces instant results Fact: Although marketing has the potential to produce instant results, the key to optimal response is repetition and consistency through time. There is a rule in marketing called 3-7-27. It takes 3 contacts for a prospect to recognize your business name/brand. It takes […]