Database analytics + postcard advertising = big buying prospects By Jim Schimpf Even in today’s swiftly changing times, top advertising experts still agree that when it comes to generating a positive buying response, direct mail postcards are still one of the most effective tools in the business. However, as more and more companies once again […]
RISE ABOVE THE DIGITAL MARKETING NOISE WITH POSTCARD ADVERTISING By Jim Schimpf Direct mail marketing is enjoying a resurgence, even in the age of technology. Why? Consumers are inundated with spam email and digital targeting these days, and deleting marketing messages forever can be as easy as a single click. Hundreds, maybe even thousands, of […]
Three components for Building a Strong Business Foundation By Julie Escobar We’re heading into the new year soon— tell me, what do you want to build? Become the architect of your own success by ensuring that life’s best cornerstones are firmly in place for your career, your family and yourself. 1. Craft a detailed blueprint: […]
TIPS TO KEEP YOUR MARKETING TOP OF MIND—AND ON TOP OF THE SEARCH ENGINES By Julie Escobar It’s a funny thing about product or service names; they can be just as cute, catchy, or creative as you like but unless they spell out what you do or who you are, they won’t help get you […]
Compelling copy is not just an Internet marketing tool, but it’s a must for postcard marketing as well. After all, it’s your means to provide a much more intimate experience for the postcard recipient. Postcard marketing is similar to online marketing. You need to use effective copywriting techniques such as an appealing postcard template and […]
How to Make Customer Relationship Building Part of Your Company Culture By Julie Escobar Our economy is on the move and wise business owners are on the move as well to make sure that their customers are more than just a name on a mailing list – they’re real people with real connectivity to their […]
Postcard marketing? Direct mail? That’s old school stuff right? Well yes – and no. What business owners and entrepreneurs are finding out in today’s economy is that sometimes to move forward, it’s REALLY smart to look back. By taking a lesson from direct mail experts of old and implementing now technology and tools, you can […]