Quora.com tells us that, “Persuasive communication is any message whose sole purpose is to get the listener to support and transform their thinking in favor of the presenter’s perspective.” To me, that’s just a flowery way of explaining how you get somebody interested enough in what you’re saying to stay interested, and maybe move all the […]

Question: If I asked you to tell me the difference between ‘Attention to Detail’ and ‘Drawing Attention’, how would you explain it, what would you say? In my mind, a perfect example would be a pair of Christian Louboutin shoes: women’s, black, size 8, 5-inch heel, $695 retail.  There are two camps of people and […]

In a detracted, overcrowded digital world, integrated direct mail campaigns can help your business stand out this holiday season. The holiday season is an exciting time of festivities, food, and friends for many. For marketers and small business owners, the approaching holiday season means its crunch time. Before you take off for a well-deserved vacation, […]

I am so very excited about this article!  It’s a little crazy how these topics hit me, but I’m thankful I’m able to utilize a little creativity as I help find ways to coach you through the process of composing the best Direct Mail campaigns you can.  Today is no different, and ironically, it started […]

One of the responsibilities I take most seriously about being a Direct Marketing Coach is sharing my passion for helping you build your business! I want you to be armed with the best tools and information we can farm – together.  I want us to ensure you are not simply successful once, but that your […]

I don’t know what your basketball IQ is.  But I have a fantastic suggestion to help you achieve Direct Mail success in 2019 – and beyond.  And it comes directly from that simple game invented way back in 1891! First, what do you think Dennis Rodman, Wilt Chamberlain, Bill Russell, Moses Malone, and Hakeem Olajuwon […]

I wish you could have met my grandfather (on my mother’s side).  He was a card – an absolute funnyman in every respect.  He could make you laugh with a look, or tell a wildly inappropriate joke, or use anything he picked up on about you that told him you’d find whatever he was about […]

Part of my job coaching you all in the arts & sciences of Direct Mail often deals with teaching you about concepts that should help grow your business.  Right?  I mean, what I’ve tasked myself with doing is passing on to you the knowledge that I’ve obtained so that YOUR efforts in Direct Mail will […]

There are lot of things we encounter in our daily lives which come with an obvious beginning or starting point. You know exactly where to get onto the highway on your way to work, for example. Or maybe the directions for your child’s favorite brownies tell you to preheat the oven. And we all know […]

I don’t know how many of you have a spouse or significant other like my wife but in our house, she is the “Master Keeper of Lists.”  She makes lists for all kinds of things, but the most important, and well-manicured, of them all is the Christmas card list.  Some of you are nodding along […]