I wanted some clever way of introducing how important time – and timing – is to a Direct Mail campaign. I mean, if you think about it, timing can seriously strengthen or drastically weaken whatever it is you’re trying to tell your prospect. Right? You’re not going to send a postcard for that epic […]
Repeat after me: ‘Millennial’ is NOT a dirty word. ‘Millennial’ is NOT a dirty word. Very good! In fact, Millennials might just be paving your path to financial and commercial success. For whatever reason, there is a specific and somewhat nasty twisting of the mouth that happens when someone says – and even thinks […]
Some sociologists (read: smart folks) sat down and created titles for the kinds of ‘groups’ people form. They say that InGroups are groups that people belong to or can identify with (duh!). And that Outgroups are the same but opposite…groups that somebody doesn’t belong to or identify with. An easy way to make the […]
Pretty much every person we know has heard this quote before in one form or another, even though people get it wrong all the time: “To whom much is given, much is expected in return,” and “To whom much is given, much is required,” and so on. Pick the version you like the most. […]
A very important question you need to ask yourself when creating marketing material is actually one you need to [rhetorically] ask your prospects: “Do you believe what I’m telling you about my product/service?” When using Direct Mail pieces, you have to do many things at once in order to attract prospects. You have to […]
We’re all a little vain, aren’t we? (I’m proud of you for even admitting that. Great first step!) Everybody loves to have conversations centered around them. Everybody loves to be appreciated for their efforts on the job, or on the team. And everybody loves it when someone says ‘Thank You’ to them – even if […]
Working for yourself isn’t always glamorous. The grind to keep the sales funnel full, the constant attention on employees and equipment, and making sure the work product turns prospects into repeat customers is never-ending. But when we do it right, when everything is clicking and the engine is firing on all cylinders, it’s oh so […]
When I think of a “headline,” the first image that always pops into my brain is some kid in a black and white movie, standing on the corner, holding up the day’s paper, and screaming to the passersby, “EXTRA! EXTRA! READ ALL ABOUT IT!” The men and women on the street very often stopped […]
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Working for yourself isn’t always glamorous. The grind to keep the sales funnel full, the constant attention on employees and equipment, and making sure the work product turns prospects into repeat customers is never-ending. The hustle can be draining, and there are times when you can’t tell up from down. We’ve all been there […]