Some of the best things on the planet come in a combo. Wings & beer, Big MacTM & fries, Surf & Turf, and my personal favorite: Landing Pages & Lead Generation! A genius way to find more leads is to have your targets qualify themselves. And with today’s technology, it’s easier than ever to set […]
Inauguration Day has always fascinated me. No matter which party is assuming (or retaining) control, I’m glued to the television. Per my usual, I find myself drooling over both the meticulous planning required for an event like that, as well as the amazing bulletproof ‘cars’ and SUVs of the motorcade. The precision of the planning […]
50 Cent once said that he wants the listener pulled into his song in the first 10 seconds of the track. I’m pretty sure he said that, but don’t quote me on that. But, even if I am crazy, isn’t that a genius way to look at writing music? Immediately hook your audience and make […]
I don’t know how many of you might be into fashion, or art, or photography, or even cars for that matter. But what I do know is that anything requiring visual interpretation demands a visual appreciation of what you’re looking at. The design of a sports car, the way a picture of Paris is composed, […]
I was trying to think of what I wanted to write this week. What could I tell you that was impactful, and positively moved your ideas about postcard marketing forward? I took a minute and walked out to my mailbox – part of the daily routine COVID-19 has made me appreciate. And it was chock […]
It was in episode #116 of Seinfeld that the world was introduced to a character called the Soup Nazi. An extremely particular man, the Soup Nazi was notorious for many reasons. His soups were fantastic, his legend was larger than life, and his rules for ordering were just as out of this world as his […]
My 80-year-old father was a semi-professional photographer (when he wasn’t doing his day job at IBM for 45 years). And I have a friend whose 13-year-old daughter is also a photographer. They both take pictures of varying subject matter, and they both have an amazing ability to make you feel like you are part of […]
The idea of being alone in the cosmos is pretty deep. But that’s exactly what you never want your prospect or repeat client to feel: alone. What happens after the outreach? You’ve engaged them in a great postcard campaign, they’ve responded in one way or another, and then what? How do you keep your prospect, […]
It’s important that I tell you I have no issues with direct mail letters. I really don’t. I think they provide a valuable, smart option for business owners…in the right setting. Just like my Uncle Carl, though, they don’t always work, or they aren’t right for the job, or they’re bad at getting their point […]
What’s the point of direct mail? Why do I care about a postcard campaign? What am I trying to accomplish? Why am I doing any of this? Great questions! And, believe it or not, the answer to all of them isn’t to sell more, or to make more money [Although those are very clearly two […]