About a year ago, we tried one of those ‘leave it on your doorstep’ boxed meal delivery services. Ironically, I’d received a postcard advertising a specific service, and after some quick thought by two busy people, my wife and I decided we’d give it a shot. We were the typical folks who ate the same […]
When you think about the image you want your prospects and clients to use when associating your brand with their needs, 100% of the time that image needs to be sterling, it needs to be truthful, and it needs to emit credibility. At any point along the sales cycle, it is possible for something to […]
I don’t think many of us these days think we’re moving more slowly or doing less with our days. Business, and everything that powers it, continues to spring along at its brisk pace, regardless of the holidays or our commitments to which, therein. The end of the year did not guarantee a slowdown in sales, […]
When I sat down today to write this article, the first thing I was faced with was a message from the security software on my computer. It was telling me that something had gone wrong during its updating of my system and that the entire software program needed to be uninstalled and then reinstalled before […]
It is as simple as saying, “Thank You.” Let me explain. As a fan of Chick-fil-A, there are two things that I automatically associate with any of their stores, anywhere in the country. First, you cannot believe how much I covet those waffle fries. I get misty-eyed just thinking about them. Second, I find myself […]
Every year from 1978 to 1988, without fail, my Christmas List featured the same thing in the number one position: a Porsche 928. And in that span, without fail, Santa left me high and dry where my dream car was concerned. In annually saving my parents from torture, my brother would say the same thing: […]
I might have mentioned this before, but I am a fan of country music. There are some bad artists, but there are also some superstars who really know what they’re doing in the genre. I was listening to a radio station in the car today and thought about all the reasons why I listen to […]
What I love about this article is how timely the idea was that came to me. You know I try and make my articles for you all as relevant and specific as possible. I always want you to be able to relate to what I’m saying. And with the broadcast of the Emmy Awards a […]
If you’re old enough (men and women of a certain age, as they say), you should remember one of the worst disasters in marketing history: New Coke. Back in 1985, somebody had the bright idea to change the iconic formula for one of the world’s most-consumed soft drinks. It was horrible, at least to me […]
Giants in their industries, like Nina Garcia, the Editor-in-Chief of the fashion magazine, Elle, and Oscar-winning film editor, Richard Chew (Star Wars: A New Hope, and Risky Business, to name but two), firmly understand that the key to their success is taking an abundance of material and whittling down to just what is required; the […]