You can’t make money if no one knows about your product or service. Right? Success doesn’t happen in a vacuum. It also doesn’t happen if you’re reluctant to ask for the business, or even to guide your prospect to the sale. [The old horse to water trope is applicable, but it’s also too basic to […]

If you ever find yourself in a conversation with someone about postcard marketing, and they say something along the lines of, “you get out of a postcard campaign what you put into it,” you should nod politely, smile, and slowly back away from them. They aren’t telling you the truth. You will never get out […]

We talk a lot in these articles about ways you can maximize the effectiveness of your direct mail postcard campaigns. But what we haven’t looked at in a while is why direct mail postcards continue to be one of the best ways to market your business – any kind of business. If you’re new to […]

I don’t think I’ve ever disclosed this, but I am a huge track & field nut. I love all the events, whether sprints or long-distance, running or throwing or jumping. The spirit of competition amazes me, not to mention the discipline athletes maintain to be the best. The idea of goals versus objectives popped into […]

You might be surprised by the number of times – and places – I find myself defending the use of direct mail postcards these days. From dinner parties to the post office to the gym, I’m amazed at how many people (especially small business owners) think they know why they aren’t employing a postcard campaign […]

I took the bait this weekend, after literally waiting years to indulge, and I was disappointed. To say the least. I patronized a popular dessert establishment that is all over social media, and routinely in my mailbox. Their videos and posts feature long lines, huge smiles on happy customers, and great visuals of their product. […]

I have to admit something. I went to the mailbox yesterday and immediately frowned when I saw a direct mail postcard looking back at me. Positioned squarely atop the stack of mail, it was just sad and uninviting and a waste of not only my time, but the designer’s, the client’s, and the mailman’s. It […]

There is a new Marvel Comics television show you may or may not be familiar with. It’s called ‘What If…?’ and its central idea is to take the established Marvel Comics movie plots and flip them on their head; wild and indelicate trickery based on events and characters from the originals. I binged that recently […]

When was the last time you got sucked immediately into something? Love at first sight? Did you see a car that you just had to have? Or maybe it was an amazing direct mail postcard that hit you square in the face, leaving you breathless and wanting to emulate its magnetic effect on you? That […]

Every day I go to the mailbox at home or at the office, I am excited to see what gems I’ll uncover by way of direct mail postcards. It’s my business. But it’s also how I keep in touch with the trends (both good and bad) of my profession. Seeing what people are creating helps […]