Every year from 1978 to 1988, without fail, my Christmas List featured the same thing in the number one position: a Porsche 928. And in that span, without fail, Santa left me high and dry where my dream car was concerned. In annually saving my parents from torture, my brother would say the same thing: […]
I might have mentioned this before, but I am a fan of country music. There are some bad artists, but there are also some superstars who really know what they’re doing in the genre. I was listening to a radio station in the car today and thought about all the reasons why I listen to […]
What I love about this article is how timely the idea was that came to me. You know I try and make my articles for you all as relevant and specific as possible. I always want you to be able to relate to what I’m saying. And with the broadcast of the Emmy Awards a […]
If you’re old enough (men and women of a certain age, as they say), you should remember one of the worst disasters in marketing history: New Coke. Back in 1985, somebody had the bright idea to change the iconic formula for one of the world’s most-consumed soft drinks. It was horrible, at least to me […]
Giants in their industries, like Nina Garcia, the Editor-in-Chief of the fashion magazine, Elle, and Oscar-winning film editor, Richard Chew (Star Wars: A New Hope, and Risky Business, to name but two), firmly understand that the key to their success is taking an abundance of material and whittling down to just what is required; the […]
The entire point of any kind of marketing or advertising campaign centers around getting a response from the target, right? You want to entice the target to find enough interest in your product or service that they can’t help but inquire; you want them to ask more, know more, and ultimately decide that they have […]
Back in June I was vacationing in the North Carolina Outer Banks. While I was there, an amazing event was taking place: the 63rd annual Big Rock Blue Marlin Tournament! Drawing big time fishing enthusiasts (Michael Jordan, among them) as well as journeymen fishing captains, this tournament is world-famous and pays out a TON of […]
This is a shorter than normal intro because the criteria are so very important. What I’ve listed below are the components of something called the Comparative Analysis of Sales Tools (or CAST). You’d use it to determine the most budget-friendly marketing method (e.g., websites, content marketing, blogs, postcards, etc.). You determine if you can be […]
If any of you are old enough to have teenagers (or to have raised teenagers at some point in your life), or if you were a teenager once, the one thing you’ll agree on is that trends come and go. Some of them are awful – like goth and grunge metal and saying ‘like’ every […]
Let’s do some ‘backward math’ for a moment. That’s what I do when I need to back into something, like ‘when should I leave for the airport to make my flight?’ or ‘when do I need to start cleaning before my guests arrive?’, etc. In this case, we’re not looking at a matter of time; […]