It’s instant! It’s interactive! It’s informative! It’s a QR Code! And it looks like this QR Codes stand for “Quick response” codes. They allow consumers with a smart phone to, instantly; learn more about your product, business or service. How do QR codes work? QR codes are 2d barcodes that can be decoded using your […]
A saturation mailing is a mailing to 90 percent or more of the residential addresses, within a specified geographic area or carrier route. In simple terms, saturation marketing targets a very broad range of people. It is done by marketing to an entire area (zip code, city, county, etc). Essentially, you are “saturating” a localized […]
By Crystal Pope Think everyone is online? Think again! Even Google and Yahoo use direct mail! Why would companies with such a large internet advertising presence turn to direct mail? Because they know it is the best way to reach a specific, targeted audience. An integrated approach, combining print and web marketing can drive a […]
By Crystal Pope Marketing Myths Debunked Myth: Great Marketing produces instant results Fact: Although marketing has the potential to produce instant results, the key to optimal response is repetition and consistency through time. There is a rule in marketing called 3-7-27. It takes 3 contacts for a prospect to recognize your business name/brand. It takes […]
By Crystal Pope Scandalous, Sexy, Hilarious….MEMORABLE! With the average cost of a Super Bowl ad being $3 million for a 30 second spot, the ads have to be effective! Yes, Super Bowl advertisers have marketing budgets beyond what most can imagine. While I don’t expect you to run out and purchase a spot on […]
By Crystal Pope Recently, many businesses and marketers have posed the question, “is direct marketing dead?”. The answer is emphatically “NO!”. A survey conducted by DMNews/Pitney Bowes on consumer attitude toward mailed promotional material concluded that direct mail is still very much alive! Despite today’s digital world, many consumers still prefer mail over digital communication […]
By Crystal Pope You have gotten your postcard in front of your prospects, now how do you get them to take action? Perforated postcards feature a “tear-away” component that actively engages the recipient. It only takes a few seconds to tear out the perforated card. But, in doing so, clients are more likely to retain […]
By Crystal Pope Tips for incentives that generate response One of the most important aspects of a direct mail campaign is the offer. What can you offer your prospect that will make them choose you over your competition? A compelling offer will drive results and increase response rates. Here are some tips to consider when creating your […]
By Crystal Pope Coupons have proven to be effective for every size and type of business. It’s no surprise that coupon usage has increased over the past several years. Advertising Age reports that 87% of all shoppers are using coupons. Implementing a coupon strategy into your marketing campaign will provide access to new customers and […]
By Crystal Pope Make it visually appealing A colorful design that is aesthetically pleasing will make your postcard stand out in the mail. A short, attention grabbing headline in a large, bold type will encourage the recipient to read it. Do not overcrowd your postcard. Make the text clear and concise. Bold the most important […]