As you know, I’m in the marketing business. But what you may not know is that I constantly argue with other marketing professionals about digital marketing vs. direct mail marketing. Some see direct mail as a dying medium and instead focus exclusively on digital marketing. My opinion? The most effective marketing campaigns are ones that […]
It is no secret that the past five years has impacted all our lives. Your customers are no different than you. Household composition, financial status and technology usage have experienced an unprecedented paradigm shift due to the recession, unemployment, the housing market crash and a social and mobile revolution. The combination of these forces has […]
Use ONE word to get immediate postcard mailing success. By Jim Schimpf The next time you go through your normal, dull postcard printing process, think about how much better your prospects would feel if the postcard they received was not just created for thousands of readers, but instead, they felt as if it was created […]
So what are these two ridiculously simply rules? 1. The “right” list and… 2. The “right” offer With over 6000 customers, we have mailed a ton of direct mail. That said, when we analyze our most successful customer campaigns, they all have two common dominators. The right offer to the right list. Let me give you […]
Perforated postcards feature a “tear-away” component that actively engages the recipient. It only takes a few seconds to tear out the perfoated card. But, in doing so, clients are more likely to retain and remember it. How perforated postcards can be used: Business Cards – Business cards within a postcard! Combine your marketing expenses […]
10 Essential Elements Every Direct Mail Piece Needs! By Angela Martineau-Parisi 1. A Clear Headline: On the postcard there should be one primary message. The best way to communicate the message is with clear headline that is not cluttered with other text. The headline should be large enough that it’s the first thing your customer […]
Top Direct Marketing Trends 2011 By Crystal Pope Direct marketing, technology and social media have seen huge developments and improvements over the past few years. The growth of these three industries, each on their own, is enormous. However, when you combine the three, you can only imagine the possibilities. And, that is exactly what has, […]
Don’t risk losing your loyal customers! By Crystal Pope I’m sure all of you have seen or participated in a loyalty program. These programs can be a powerful marketing tool, benefitting both you and your customers. One of the most common loyalty programs is the reward card, on which you accumulate points for purchases-later to […]
Why you NEED to market in a recession! By Crystal Pope You’ve heard the saying before, “Learn from the mistakes of others”. Take a look at other businesses-those that have been around long enough to survive the ups and downs of our economy. On the flip side, take a look at businesses that have failed […]
The New Generation of Marketing By Crystal Pope They were raised in the digital age. Internet, cell phones and computers are high on their list of necessities. They lead busy lives; communicate via email, texts and social media. “They” are Generation X and Generation Y. While these younger generations lead vastly different lives than their […]