We’re all a little vain, aren’t we? (I’m proud of you for even admitting that. Great first step!) Everybody loves to have conversations centered around them. Everybody loves to be appreciated for their efforts on the job, or on the team. And everybody loves it when someone says ‘Thank You’ to them – even if […]

Working for yourself isn’t always glamorous. The grind to keep the sales funnel full, the constant attention on employees and equipment, and making sure the work product turns prospects into repeat customers is never-ending.  But when we do it right, when everything is clicking and the engine is firing on all cylinders, it’s oh so […]

Working for yourself isn’t always glamorous. The grind to keep the sales funnel full, the constant attention on employees and equipment, and making sure the work product turns prospects into repeat customers is never-ending.   The hustle can be draining, and there are times when you can’t tell up from down. We’ve all been there […]

One of the most basic reasons anyone starts a business is to make money.  Right?  Even if you’re a non-profit, you have to have income of some kind to fund what you’re doing.  Businesses make money (or earn income, however you want to look at it) in so many ways – selling a ton of […]

Would you ever have thought you’d be reading a blog post about how working out and direct mail campaigns are the same?  Okay, not so much the same, but exercising and a fantastic direct mail strategy both have the promise of being predictably successful when you follow some of the same, simple rules.   (If […]