Coupons are awesome! I love seeing them, getting them, using them…notice I didn’t say collect them. I’ll address that later. And I’m not alone. Since the economic challenge…it’s no secret that coupon redemption is at an all-time high. But before I dive into coupons (and before you say “I don’t do coupons!”) let me clarify […]
When you go into business for yourself, image is very important. It is no secret that your professional image affects your reputation. Your reputation affects the number of clients you’ll be able to attract. The number and the quality of the clients you attract will affect your success as a business. Now that I’ve said […]
At this point, I hope you’re beginning to realize how detrimental Platitudes can be not only to your marketing budget, but more importantly to your overall Brand. But just in case, (and to really drive home this crucial money saving point) I want to give you one last Platitude test you can do to evaluate […]
Last week, we introduced the first Platitude test…Scratch out and Write In. It’s simple, but very revealing! I hope you tried this with your direct mail, postcards, advertising, etc. I have another test for you to take. Don’t worry, it’s super easy. It’s 5 simple words and it will save you thousands on your marketing. […]
To many business owners and managers, marketing is perceived as a “necessary evil.” To others, it’s the most valuable line item on their budget. The difference between the two is content. Relevant content is the key to driving massive response. One of the main reasons why prospects can’t tell the difference between you and your […]
Why you NEED to market in a recession! By Crystal Pope You’ve heard the saying before, “Learn from the mistakes of others”. Take a look at other businesses-those that have been around long enough to survive the ups and downs of our economy. On the flip side, take a look at businesses that have failed […]
The New Generation of Marketing By Crystal Pope They were raised in the digital age. Internet, cell phones and computers are high on their list of necessities. They lead busy lives; communicate via email, texts and social media. “They” are Generation X and Generation Y. While these younger generations lead vastly different lives than their […]
The ONE Guaranteed Way To Reach Your Target Market By Crystal Pope Marketing to the right set of eyes is essential. Your message must be applicable to the person viewing it. Customers need to feel a connection to what you are offering- a sense of relevancy. A prospect is much more likely to respond to […]
Benefits of Marketing with PURLs By Crystal Pope How do you measure the results of your marketing campaign? There are many ways to track the results of your marketing efforts. But, what if you had a way to track those who have an interest in your product or service but may not have taken the […]
Baby Boomers-a marketer’s dream! By Crystal Pope The oldest of the Baby Boomer generation were born in 1946. They grew up in a time of change and it is, therefore, no surprise that they differ, greatly, from the generations before them. They defy many pre-conceived notions and perceptions of senior citizens. Unlike their predecessors, Baby […]