I use a personal trainer. I use a personal trainer even though I have been doing some type of fitness training since I was in high school. Heck, I even use to be a partner in a health club, ran all the fitness programming, designed workouts and yet I STILL use a personal trainer. Why? […]
There are tons of ideas on how to make postcard marketing a success. Offers, fonts, images, designs, coupons. We’ve talked about some and you probably know tons more. However, even if your postcard design has world class marketing ideas, it will absolutely fail if you forget one thing. Before I give you the “One Thing,” […]
Coupons are awesome! I love seeing them, getting them, using them…notice I didn’t say collect them. I’ll address that later. And I’m not alone. Since the economic challenge…it’s no secret that coupon redemption is at an all-time high. But before I dive into coupons (and before you say “I don’t do coupons!”) let me clarify […]
When you go into business for yourself, image is very important. It is no secret that your professional image affects your reputation. Your reputation affects the number of clients you’ll be able to attract. The number and the quality of the clients you attract will affect your success as a business. Now that I’ve said […]
At this point, I hope you’re beginning to realize how detrimental Platitudes can be not only to your marketing budget, but more importantly to your overall Brand. But just in case, (and to really drive home this crucial money saving point) I want to give you one last Platitude test you can do to evaluate […]
Last week, we introduced the first Platitude test…Scratch out and Write In. It’s simple, but very revealing! I hope you tried this with your direct mail, postcards, advertising, etc. I have another test for you to take. Don’t worry, it’s super easy. It’s 5 simple words and it will save you thousands on your marketing. […]
To many business owners and managers, marketing is perceived as a “necessary evil.” To others, it’s the most valuable line item on their budget. The difference between the two is content. Relevant content is the key to driving massive response. One of the main reasons why prospects can’t tell the difference between you and your […]