The Strategy of Testing

The Strategy of Testing

If you’re a veteran of this blog, you’ll recognize that I can often find inspiration for my articles from unlikely or even odd subjects. I walked into the family room the other day, and the TV show my wife was watching grabbed me. I was immediately engrossed, captured, and captivated. After my wife gave me […]

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CaptureReaders

Simple Postcard Ideas to Capture Readers

Is it just me, or was there ever a time when you, too, were amazed by Oprah’s now-famous list of her Favorite Things? I’m old enough to remember the audience absolutely lose their minds when Oprah dramatically revealed the nature of the episode. Women cried, fainted, leapt into the air, and shook their friends in […]

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Converting Leads to Sales: Play the Long Game

For many businesses, sales are hard to get. It’s hard to nail down what’s working with your marketing and resonating with customers. If you’re like many businesses, customers come and go without any rhythm or reason. This is frustrating because you’re probably getting enough sales to keep things going, but never enough to get things […]

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5 “Must Know” Stats for Instant Direct Mail Success

If you’ve never eaten a Low Country Boil, you are truly missing out. They’re Heaven on a plastic tablecloth that I devour every chance I get invited to a Southern back-yard party or family summertime event. A Low Country Boil is to me what you want your postcard campaigns are to your prospects and clients: […]

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Patience and Testing – Keys to Direct Mail Success

Don Alan Schlitz, Jr., is the inspiration for this article. The platinum-selling singer/songwriter and the story behind his most famous song tells you all you need to know about my most favorite subject: testing.  You’ve likely never heard of Don Schlitz (no relation to the beer), but I can almost guarantee you’ve heard his most […]

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How Your Service Should Speak for Itself

Let me ask you this question: When you want to buy something, do you just go to the store and pick it up? Depending on what it is you’re after, I imagine most of us would say ‘yes’. We’ve all run out to grab something for a summertime activity or maybe to complete a Honey […]

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4 Ways to Hold on Tight to Existing Clients

In any business which operates every day, there is only a dotted line connecting you to your existing clients. Unless you’ve found a way to commit them to buying your goods and services exclusively, there is nothing stopping them from taking it upon themselves to do a little research into things like price, terms, customer […]

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