It’s finally time to acknowledge that there is another side of the pandemic coming. Some businesses have fast-tracked that mindset and are already seeing traction. We’re going to come out of this, and we’re going to have to get back to work. If you’re lucky enough to have found a way through this pandemic, the […]
COVID-19 has so many people in a twist. That’s one way to start an article, right? Well, today in my back yard I was inspired by weeds of all things, because they keep me in a twist. I’d sprayed my landscaping the day before and I was checking on my handiwork to make sure I […]
In an earlier article, I told you about the potential of Landing Pages to do wonders for your generation of leads. If you recall, it’s basically just a page on the Internet (tied to or maybe not even associated with your regular company website). You use the landing page for many reasons, but one of […]
Often after my wife and I watch a movie, she picks up her phone to check out the actors and the backstory or concept which compelled someone to bring it to the screen. She loves understanding nuance about the actors’ careers. I like knowing what a movie cost to make versus what it earned. After […]
One of the concepts I follow when investing is the same as what I counsel those who ask me for advice around Direct Mail postcard marketing: Diversify. One of the best ways to do that is to utilize marketing vehicles which complement one another. In this day and age with the resurgence of Direct Mail […]
It is no exaggeration to say that the early bird gets the worm. We all know that. And in today’s ‘interesting’ business climate more so than any other in recent memory, the importance of being first to market is critical. Beyond that, being first in front of your prospect or existing client is even more […]
COVID-19, the Corona Virus, Novel Corona, or whatever you choose to call it, has forced many businesses to change the way they market their products and services. The restaurant industry has, by leaps and bounds, capitalized on QR Codes and realized other-worldly returns on their initial marketing investment. But wait! If you aren’t in the […]
What do you all think when you hear the word ‘unprecedented’? It’s been said so much these days. Do you react positively or negatively? I was on the fence (leaning toward ‘over it’) until I decided in my small part of the world to start giving it positive power again. And I want you to […]
One of this year’s most-used phrases is ‘Social Distancing’ (you might be doing it right now). Far from being kicked to the dictionary curb at the end of 2020, social distancing will have taught us a lot about ourselves – AND about how to market in some pretty creative ways. Here are 6 Ways Marketing […]
Right now – today – a simple, second-nature behavior represents a golden key to your marketing success, and allows you to take advantage of phenomenal access to the continually-resurgent world of Direct Mail. More than possibly any time in recent memory, people have a shared, almost communal activity: checking the mail. The USPS reported more […]