How a Professional Interior Designer and a Top Real Estate Agent Joined Forces for Success By Julie Escobar, Director of Corporate Marketing It’s always wonderful to hear different perspectives from folks who are thinking outside the box out there in their businesses and finding new ways to not only do more business, but do it […]
Numbers are BORING–right? No doubt they can be, especially for uber-creative owners. They are, however, the cornerstone to a great business and marketing plan. You should spend time answering questions like: How much do you need to make? How many deals do you need to make that? How many customers do you need to close […]
Goals are different for each person, and each organization. Too often people get pressured by others to create a goal that THEY want. That kind of goal setting never lit anyone’s passion for business on fire. Owners especially need to be sure to look at those goals that THEY are excited and committed to attaining. […]
One of the important parts of your direct mail postcard is conveying who it is being sent from. Readers will make an immediate snap decision about how much attention they will give your direct mail from first impressions. Who you are and how this information is conveyed is a big part of hooking them […]
Home improvement professionals hold a close place in my heart. I love their work ethic, their ingenuity and their dedication to their trade. To me, they’ve always been The “Salt of the Earth” peeps. I’m also a little biased because when we started Opportunity Knocks back in 2005, home pros were the majority of our […]
I use a personal trainer. I use a personal trainer even though I have been doing some type of fitness training since I was in high school. Heck, I even use to be a partner in a health club, ran all the fitness programming, designed workouts and yet I STILL use a personal trainer. Why? […]
There are tons of ideas on how to make postcard marketing a success. Offers, fonts, images, designs, coupons. We’ve talked about some and you probably know tons more. However, even if your postcard design has world class marketing ideas, it will absolutely fail if you forget one thing. Before I give you the “One Thing,” […]
Coupons are awesome! I love seeing them, getting them, using them…notice I didn’t say collect them. I’ll address that later. And I’m not alone. Since the economic challenge…it’s no secret that coupon redemption is at an all-time high. But before I dive into coupons (and before you say “I don’t do coupons!”) let me clarify […]
When you go into business for yourself, image is very important. It is no secret that your professional image affects your reputation. Your reputation affects the number of clients you’ll be able to attract. The number and the quality of the clients you attract will affect your success as a business. Now that I’ve said […]
At this point, I hope you’re beginning to realize how detrimental Platitudes can be not only to your marketing budget, but more importantly to your overall Brand. But just in case, (and to really drive home this crucial money saving point) I want to give you one last Platitude test you can do to evaluate […]