We’re officially halfway through 2025—are your marketing efforts coasting, or crushing it? This is your golden opportunity to zoom out, spot what’s working, and reboot the stuff that’s just not delivering. A sharp mid-year review now means smoother scaling, better engagement, and higher ROI through December. What’s Winning: AI-Powered Precision, Video That Converts & Direct […]
Summer doesn’t have to mean slumping sales. Sure, customers are heading to the beach instead of your store—but that just means it’s time to get creative. With the right seasonal promotions, summer can go from slow to soaring. Why Summer Gets Quiet (and What to Do About It) Retailers can see sales dip by up […]
Turn Up the Heat with Seasonal Content That Sizzles Summer’s coming—and it’s your golden opportunity to supercharge your content with sunny, seasonal vibes. HubSpot’s 2025 State of Marketing report shows that brands tapping into summer themes see a 22% boost in engagement. Think travel tips, warm-weather trends, and vacation hacks—wrapped around your products or services […]
In a world dominated by digital noise, direct mail is making a powerful comeback—and small businesses are taking notice. Grab Attention in a Digital-First Era While consumers are bombarded with emails and online ads, physical mail has become a surprisingly effective way to stand out. Direct mail boasts open rates between 80–90%, dwarfing email’s average […]
Why Direct Mail Is Back—and Better Than Ever Let’s face it—your prospects are drowning in emails. With average email open rates lingering between 20–30% (Zappost), small businesses often find their outreach efforts buried in the spam folder or ignored altogether. Re-engaging cold leads through digital channels alone just isn’t cutting it anymore. Unlike digital distractions, […]
The Critical Importance of May for Small Businesses May isn’t just the gateway to summer — it’s your last, best chance to capture attention before customers’ minds turn to vacations. According to the American Marketing Association (2025), businesses that ramp up campaigns in May see 23% higher customer engagement during the summer months compared to […]
Why a Marketing Reset Matters Just like closets and inboxes, your marketing can get cluttered—with outdated campaigns, neglected customer lists, and scattershot strategies that no longer align with your business goals. In fact, 70% of small business owners say they struggle with marketing consistency due to overwhelming options and outdated habits. (AMA Small Business Pulse […]
I’m expanding this list today as a result of watching several people on YouTube. They seemed normal enough, but their messages were all centered around a ‘get rich quick’ scenario. The videos were ignoring the fundamentals of what it takes to become successful. Instead, they were shining an unrealistic light on how you can buy […]
For the new readers, you should know that I’m a diehard fan of racing. I love all forms, but I’m partial to NASCAR with a sprinkle of Formula 1 and some IndyCar thrown in there for good measure. The tie to that lead-in is a guy named Mario Andretti, a man whom many consider to […]
My maternal grandfather said something to me once when I was very little that left me standing in my tracks, unable to move, wondering why I was suddenly scared of him. “We” were working on something at his house – reconnecting a lawn mower string that had snapped off. He got frustrated when he couldn’t […]