We talk a lot in these articles about ways you can maximize the effectiveness of your direct mail postcard campaigns. But what we haven’t looked at in a while is why direct mail postcards continue to be one of the best ways to market your business – any kind of business. If you’re new to […]

I don’t think I’ve ever disclosed this, but I am a huge track & field nut. I love all the events, whether sprints or long-distance, running or throwing or jumping. The spirit of competition amazes me, not to mention the discipline athletes maintain to be the best. The idea of goals versus objectives popped into […]

You might be surprised by the number of times – and places – I find myself defending the use of direct mail postcards these days. From dinner parties to the post office to the gym, I’m amazed at how many people (especially small business owners) think they know why they aren’t employing a postcard campaign […]

I took the bait this weekend, after literally waiting years to indulge, and I was disappointed. To say the least. I patronized a popular dessert establishment that is all over social media, and routinely in my mailbox. Their videos and posts feature long lines, huge smiles on happy customers, and great visuals of their product. […]

I have to admit something. I went to the mailbox yesterday and immediately frowned when I saw a direct mail postcard looking back at me. Positioned squarely atop the stack of mail, it was just sad and uninviting and a waste of not only my time, but the designer’s, the client’s, and the mailman’s. It […]

There is a new Marvel Comics television show you may or may not be familiar with. It’s called ‘What If…?’ and its central idea is to take the established Marvel Comics movie plots and flip them on their head; wild and indelicate trickery based on events and characters from the originals. I binged that recently […]

When was the last time you got sucked immediately into something? Love at first sight? Did you see a car that you just had to have? Or maybe it was an amazing direct mail postcard that hit you square in the face, leaving you breathless and wanting to emulate its magnetic effect on you? That […]

Every day I go to the mailbox at home or at the office, I am excited to see what gems I’ll uncover by way of direct mail postcards. It’s my business. But it’s also how I keep in touch with the trends (both good and bad) of my profession. Seeing what people are creating helps […]

I was recently visiting a college friend of mine in North Carolina. I was standing in his kitchen as he tossed his mail onto the counter and I instinctively pulled out a postcard that grabbed my attention. I can’t decide if it was genius, or a waste of money…but I’m going with the former for […]

I don’t know if it is a result of the pandemic and so many people having to spend time on their own, but I’ve noticed so many more people taking up activities they might not have otherwise. From baking bread to a scary level of home organization to fat-burning workout routines, everyone seems to be […]