Summer’s winding down—and that’s your cue to turn up the heat on marketing. As customers return to routines and inboxes get a fresh start, 74% say they’re more likely to engage with brands in early fall (HubSpot, 2024). This is your golden window. Let’s help you hit mailboxes—and mindsets—while they’re wide open. Upgrade the Message, […]

Back-to-school season is retail gold, and timing your postcard drop is everything. Parents spent an average of $890 per child in 2024 (National Retail Federation), and most of that happens between late July and mid-August. Hit three key waves: Early August for the planners Mid-August for the deal hunters Late August for the last-minute rush […]

How awareness, engagement, and conversion postcards can drive loyalty, visibility, and sales—quarter after quarter. In a digital-first world, physical mail cuts through the noise—and postcards are leading the way. According to the ANA (Association of National Advertisers), direct mail has a 90% open rate, and brand recall is 70% higher with print versus digital. For […]

Summer isn’t just a season—it’s a sizzling opportunity to spark real connections. For small businesses, showing up at local events like farmers markets, block parties, or neighborhood fairs does more than increase brand awareness—it builds community clout. “Today’s consumers crave more than transactions—they want experiences,” says the McHenry Chamber of Commerce. When your brand becomes […]

We’re officially halfway through 2025—are your marketing efforts coasting, or crushing it? This is your golden opportunity to zoom out, spot what’s working, and reboot the stuff that’s just not delivering. A sharp mid-year review now means smoother scaling, better engagement, and higher ROI through December. What’s Winning: AI-Powered Precision, Video That Converts & Direct […]

Summer doesn’t have to mean slumping sales. Sure, customers are heading to the beach instead of your store—but that just means it’s time to get creative. With the right seasonal promotions, summer can go from slow to soaring. Why Summer Gets Quiet (and What to Do About It) Retailers can see sales dip by up […]

Turn Up the Heat with Seasonal Content That Sizzles Summer’s coming—and it’s your golden opportunity to supercharge your content with sunny, seasonal vibes. HubSpot’s 2025 State of Marketing report shows that brands tapping into summer themes see a 22% boost in engagement. Think travel tips, warm-weather trends, and vacation hacks—wrapped around your products or services […]

In a world dominated by digital noise, direct mail is making a powerful comeback—and small businesses are taking notice. Grab Attention in a Digital-First Era While consumers are bombarded with emails and online ads, physical mail has become a surprisingly effective way to stand out. Direct mail boasts open rates between 80–90%, dwarfing email’s average […]

Why Direct Mail Is Back—and Better Than Ever Let’s face it—your prospects are drowning in emails. With average email open rates lingering between 20–30% (Zappost), small businesses often find their outreach efforts buried in the spam folder or ignored altogether. Re-engaging cold leads through digital channels alone just isn’t cutting it anymore. Unlike digital distractions, […]

The Critical Importance of May for Small Businesses May isn’t just the gateway to summer — it’s your last, best chance to capture attention before customers’ minds turn to vacations. According to the American Marketing Association (2025), businesses that ramp up campaigns in May see 23% higher customer engagement during the summer months compared to […]