The new year is here — and that means it’s time to turn fresh energy into results. Your first campaign of 2026 sets the tone for everything that follows, so let’s make it count! Here’s your step-by-step roadmap to a high-impact, high-response campaign: 1. Start with Your Best List Not all contacts are equal. Focus […]

As 2025 winds down, your customers are in a buying mood and thinking about new goals for the year. This week of December is the golden window to prep your Q1 postcard campaigns—because postcards grab attention where inboxes overflow. Targeted postcards boast response rates of 4.25%, far above most digital campaigns. (uprinting.com) With open rates […]

As the year winds down and the holiday hustle kicks in, one marketing channel is ending 2025 on a high note — postcards. While inboxes are overflowing with digital noise, physical mail is quietly stealing the spotlight. According to USPS research, 70% of consumers say mail feels more personal than online messages (2025) — and […]

Week 1: NOW – Prep & Print ✅ Finalize your list: Target high-value customers, lapsed buyers, and new movers. ✅ Design your postcard: Bold headline, clear offer, personalized message. Include a QR code or trackable URL. ✅ Print & schedule: Choose first class delivery with 3–5 day turnaround. Confirm delivery dates to hit mailboxes fast. […]

Think the holiday marketing window has closed? Think again! Even as November fades into December, targeted postcards can cut through the noise and grab your customer’s attention. In 2025, direct mail ROI averages 161%, beating many digital channels. (Modern Postcard) That means your holiday campaign isn’t late—it’s on time to win big. Target Smart, Act […]

The holiday shopping season is here, and businesses have the perfect chance to shine! Black Friday and Small Business Saturday aren’t just about sales—they’re about showing your customers you care, standing out from the competition, and creating lasting connections. With the right print campaign, your business can be top-of-mind and top-of-cart. Why Print Campaigns Work […]

Winning customer loyalty is no small feat—especially for businesses navigating a crowded marketplace. But here’s the secret: embracing seasonal consistency can turn fleeting attention into lasting devotion. And with Halloween just around the corner, there’s no better time to cast a loyalty spell. Why Seasonal Consistency Matters Seasonal consistency isn’t just about decking the halls […]

Digital Overload? Break Through the Noise! In 2025, consumers are drowning in digital chaos—emails pile up, ads get skipped, and attention spans are shorter than ever. While email response rates hover around 0.12%, direct mail delivers an eye-popping 4.4% response rate! (lettrlabs.com) Unlike fleeting digital messages, direct mail grabs attention—recipients see it, touch it, and […]

Start Before the Frenzy Begins Holiday shopping isn’t just a December dash anymore—it’s an all-out sprint that kicks off in September. In fact, reports show shoppers are spreading out their spending earlier each year to snag deals and dodge delays (Basis, 2025 Holiday Report). For businesses, that means waiting until Black Friday is a losing […]

When Digital Noise Drowns Out Your Message Email inboxes are bursting, social feeds are jammed, and ad blockers are everywhere. In that chaos, too many small businesses get lost in the shuffle. Emails sit unopened, ads get skipped, and clicks don’t convert. If your marketing sounds more like a whisper than a roar, it’s time […]