By Crystal Pope Postcard marketing made its debut 139 years ago, when a postcard advertisement appeared in Great Britain. Since then, the industry of postcard marketing quickly grew and evolved into an influential and successful marketing tool. Today, the power of postcards is irrefutable. In a 2007 survey conducted by Vertis Communications, 46% of adults […]
By Crystal Pope -Not marketing to the right audience The #1 most important element of a direct marketing campaign is the list! Marketing to the wrong audience can be detrimental to your marketing efforts. Market the right message to the right set of eyes. Your message and offer must be applicable to the person receiving […]
It’s instant! It’s interactive! It’s informative! It’s a QR Code! And it looks like this QR Codes stand for “Quick response” codes. They allow consumers with a smart phone to, instantly; learn more about your product, business or service. How do QR codes work? QR codes are 2d barcodes that can be decoded using your […]
Postcard marketing? Direct mail? That’s old school stuff right? Well yes – and no. What business owners and entrepreneurs are finding out in today’s economy is that sometimes to move forward, it’s REALLY smart to look back. By taking a lesson from direct mail experts of old and implementing now technology and tools, you can […]