Benefits of Marketing with PURLs By Crystal Pope How do you measure the results of your marketing campaign? There are many ways to track the results of your marketing efforts. But, what if you had a way to track those who have an interest in your product or service but may not have taken the […]
Baby Boomers-a marketer’s dream! By Crystal Pope The oldest of the Baby Boomer generation were born in 1946. They grew up in a time of change and it is, therefore, no surprise that they differ, greatly, from the generations before them. They defy many pre-conceived notions and perceptions of senior citizens. Unlike their predecessors, Baby […]