Why you NEED to continue marketing in a recession

Why you NEED to market in a recession!  By Crystal Pope  You’ve heard the saying before, “Learn from the mistakes of others”. Take a look at other businesses-those that have been around long enough to survive the ups and downs of our economy. On the flip side, take a look at businesses that have failed […]

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The New Generation of Marketing

The New Generation of Marketing  By Crystal Pope  They were raised in the digital age.  Internet, cell phones and computers are high on their list of necessities.  They lead busy lives; communicate via email, texts and social media.  “They” are Generation X and Generation Y. While these younger generations lead vastly different lives than their […]

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Benefits of Marketing with PURLs

Benefits of Marketing with PURLs By Crystal Pope How do you measure the results of your marketing campaign? There are many ways to track the results of your marketing efforts. But, what if you had a way to track those who have an interest in your product or service but may not have taken the […]

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The Power of Postcards

By Crystal Pope Postcard marketing made its debut 139 years ago, when a postcard advertisement appeared in Great Britain. Since then, the industry of postcard marketing quickly grew and evolved into an influential and successful marketing tool. Today, the power of postcards is irrefutable. In a 2007 survey conducted by Vertis Communications, 46% of adults […]

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