Why you NEED to market in a recession! By Crystal Pope You’ve heard the saying before, “Learn from the mistakes of others”. Take a look at other businesses-those that have been around long enough to survive the ups and downs of our economy. On the flip side, take a look at businesses that have failed […]
The New Generation of Marketing By Crystal Pope They were raised in the digital age. Internet, cell phones and computers are high on their list of necessities. They lead busy lives; communicate via email, texts and social media. “They” are Generation X and Generation Y. While these younger generations lead vastly different lives than their […]
The ONE Guaranteed Way To Reach Your Target Market By Crystal Pope Marketing to the right set of eyes is essential. Your message must be applicable to the person viewing it. Customers need to feel a connection to what you are offering- a sense of relevancy. A prospect is much more likely to respond to […]
By Crystal Pope Postcard marketing made its debut 139 years ago, when a postcard advertisement appeared in Great Britain. Since then, the industry of postcard marketing quickly grew and evolved into an influential and successful marketing tool. Today, the power of postcards is irrefutable. In a 2007 survey conducted by Vertis Communications, 46% of adults […]