Turn Holiday Momentum into Q1 Success

As 2025 winds down, your customers are in a buying mood and thinking about new goals for the year. This week of December is the golden window to prep your Q1 postcard campaigns—because postcards grab attention where inboxes overflow. Targeted postcards boast response rates of 4.25%, far above most digital campaigns. (uprinting.com) With open rates for direct mail hitting 80–90%, it’s the perfect time to stand out before the January rush. (postalytics.com)

Segment, Schedule, and Score Big

Start by picking your highest-value customers or prospects. Data shows targeted postcards get 50% more responses than generic mail. (uprinting.com) Plan to send early Q1, but prep multi-touch sequences now—think follow-up postcards or QR-code driven digital engagement. Automation and clean data are key: high-performing campaigns in 2025 are 32% more likely to leverage automation and 163% more likely to prioritize data hygiene. (lettrlabs.com)

Make Your Message Pop

This season, don’t send just any postcard—send something that sparks joy and urgency. Hyper-personalized messages referencing past purchases, colorful designs, and strong calls-to-action drive 25–42% higher response rates. (uprinting.com) Add a QR code linking to an exclusive New Year offer—interactive mail is predicted to skyrocket engagement in 2025. (piworld.com)

Integrate Postcards with Omnichannel Magic

Follow up with email or SMS, referencing your postcard’s offer. Campaigns that integrate channels see measurable lifts, with 97% of marketers reporting improved performance. (postalytics.com) This gives you visibility into every step of the customer journey and ensures no postcard goes unnoticed.

Your Holiday-to-Q1 Action Checklist

  • Define your target audience and segment for Q1.

  • Pick your postcard design: colorful, personalized, and festive.

  • Schedule your mailings: prep in December, send early January.

  • Add digital tie-ins: QR codes, landing pages, follow-ups.

  • Track ROI and response—then iterate for the next wave.

Finish the year strong by turning holiday excitement into Q1 momentum. Your postcard campaign can be the first thing your customers see in 2026—and the first step to a record-breaking year. Ready to make it happen? Our team at Opportunity Knocks is here to help you design, target, and execute your postcard campaigns for maximum impact. Call us today at 866‑319‑7109 and let’s start planning your winning Q1 strategy!

— Your Opportunity Knocks Team