There’s Still Time to Make the Holidays Count
Think the holiday marketing window has closed? Think again! Even as November fades into December, targeted postcards can cut through the noise and grab your customer’s attention. In 2025, direct mail ROI averages 161%, beating many digital channels. (Modern Postcard) That means your holiday campaign isn’t late—it’s on time to win big.
Target Smart, Act Fast
Postcards are speed demons of the print world: no envelopes, no frills, just instant impact. Pair that with a highly targeted mailing list—new movers, past loyal customers, or nearby high-value households—and you’re already ahead. Highly targeted campaigns can hit 5–9% response rates, far above generic mailings. (Upswell Marketing) Quick tip: use a clear, urgent offer and a single action step (scan, call, redeem). Simplicity wins in a cluttered season.
Timing Is Everything
Postcards shine best as part of a multi-touch holiday sequence. Combine your mail with digital nudges—email or SMS—to see engagement jump up to 27%. (Modern Postcard) Here’s a winning schedule:
-
Mail now (3–5 days to inbox)
-
48 hours later, tease with email/SMS: “Your mailbox has a surprise…”
-
5–7 days later, remind digitally: “Hurry! Offer ends soon.”
Make Your Postcard Pop
In 2025, standing out is everything. Think tactile textures, bold colors, and big, readable headlines. Personalization is key: 64% of consumers are more likely to act on a personalized mail piece. (DeepSync) Add a QR code or trackable URL so you can measure success, optimize in real-time, and see who’s responding. (Ballantine)
Ready, Set, Mail!
The postcard window isn’t closed—it’s wide open. With smart targeting, a clear offer, and a fast timeline, you can reach eager holiday shoppers before it’s too late. Grab your list, finalize your design, and get those cards in the mail today. Your customers are waiting—and your holiday sales are just a postcard away.
Talk to our team at 866-319-7109 and launch your winning holiday campaign today.
— Your Opportunity Knocks Team