School Bells Are Ringing—And So Are Sales: Why Postcards Win August
Back-to-school season is retail gold, and timing your postcard drop is everything. Parents spent an average of $890 per child in 2024 (National Retail Federation), and most of that happens between late July and mid-August.
Hit three key waves:
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Early August for the planners
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Mid-August for the deal hunters
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Late August for the last-minute rush
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Land your message right when wallets are open and decisions are being made.
Hit the Right Homes
Don’t just blanket your city—get precise. Use zip-code targeting or USPS Every Door Direct Mail® to reach family-dense neighborhoods near schools. When your postcard feels personal and relevant, it’s 4x more likely to get noticed—and acted on (USPS Mail Moments, 2024). Smart targeting makes every postcard feel like it was made just for them.
Design That Demands Attention
Forget clip art and clichés. To cut through the clutter, use bold colors, emotional headlines, and one irresistible offer. According to the Lob 2024 Mail Effectiveness Study, postcards with a strong visual hierarchy are 32% more likely to be read. Add QR codes, promos, or handwritten-style elements to boost response and drive traffic to your site or store.
Want to make this back-to-school season your biggest yet? Call the Opportunity Knocks team today at 866-319-7109 and let’s build a postcard campaign that gets opened, read—and drives action.
— Your Opportunity Knocks Team