Black Friday & Small Business Saturday: Print Campaign Tips to Boost Your Holiday Sales
The holiday shopping season is here, and businesses have the perfect chance to shine! Black Friday and Small Business Saturday aren’t just about sales—they’re about showing your customers you care, standing out from the competition, and creating lasting connections. With the right print campaign, your business can be top-of-mind and top-of-cart.
Why Print Campaigns Work
Even in a digital world, print campaigns pack a punch. In 2024, consumers spent $10.8 billion online during Black Friday (BlackFriday.com), but studies show that 70% of shoppers still respond to tactile marketing like postcards, flyers, and mailers. A well-designed, targeted print piece can capture attention, spark curiosity, and drive people through your doors.
Actionable Tips for High-Impact Postcards
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Use Names and Custom Offers: Address customers by name and tailor promotions based on past purchases. A simple “Courtney, your favorite winter sweater is waiting!” sparks attention.
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Include Exclusive Deals: Holiday shoppers love feeling special. Highlight limited-time discounts or VIP early access on your postcard.
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Add Interactive Elements: QR codes, scannable coupons, or links to holiday bundles encourage online engagement from offline touchpoints.
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Pair Print with Digital: Amplify impact by syncing postcards with emails or social media posts. Consistency drives recognition and action.
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Time Your Mailing Strategically: Send postcards 2–3 weeks before the holidays to give shoppers time to plan their visit—but don’t wait too long or you’ll miss the early-bird buyers.
Make Every Mail Piece Count
With strategic print campaigns, you can not only boost sales but also deepen relationships with loyal customers. Want to take the guesswork out of your mailing? Our targeted mailing service makes it simple to reach the right customers at the right time. Call us at 866-319-7109 to get your postcards in the mail before the holidays!
— Your Opportunity Knocks Team