Why Marketing in May Matters: Seeding Growth Before Summer Slowdowns

The Critical Importance of May for Small Businesses

May isn’t just the gateway to summer — it’s your last, best chance to capture attention before customers’ minds turn to vacations. According to the American Marketing Association (2025), businesses that ramp up campaigns in May see 23% higher customer engagement during the summer months compared to those who wait until June. Planting marketing seeds early helps you stay top of mind when consumer activity naturally dips.

Momentum Builds Trust — and Sales

Marketing in May establishes consistent brand presence. As Forbes reported in March 2025, “brands that maintain visibility during slower seasons enjoy 30% faster recovery rates when consumer spending rebounds.” Building momentum now means you’re not scrambling to regain your audience’s attention after they’ve mentally checked out for summer break.

Tactical Tips: What Small Businesses Should Do Now

Focus May efforts on nurturing customer loyalty: run exclusive pre-summer promotions, launch teaser campaigns for June products, and double down on marketing (which has a 42% higher success rate in May vs. July per HubSpot 2025 data). Use storytelling to connect emotionally — customers respond 2x better to narratives during seasonal transitions.

May is Your Multiplier Month

The actions you take now multiply your chances of thriving during the traditionally slower summer period. Instead of scrambling for quick wins later, May marketing plants the deep roots your business needs to flourish — even when the sun is high and attention is scattered.

📣 Ready to Turn May into a Growth Machine?

Don’t let opportunity pass you by. Let our team help you launch a campaign that drives real results before summer slowdowns hit. Call the Opportunity Knocks marketing experts today at 866-319-7109 — and start seeing the growth you’ve been waiting for.

— Your Opportunity Knocks Team