Signed, Sealed & Delivered!
RISE ABOVE THE DIGITAL MARKETING NOISE WITH POSTCARD ADVERTISING
By Jim Schimpf
Direct mail marketing is enjoying a resurgence, even in the age of technology. Why? Consumers are inundated with spam email and digital targeting these days, and deleting marketing messages forever can be as easy as a single click. Hundreds, maybe even thousands, of carefully crafted email advertisements are sent into oblivion with the push of a button; most are never even opened before being deleted. A savvy modern business, however, knows how to get a “foot in the door” to explain their benefits—they go back to the basics.
PAPER COVERS PIXELS
Emails may be lost, because getting even a single character wrong in the address will either send it to the wrong recipient or nowhere at all. Postcard marketing has an advantage here, as even incorrectly spelled names will still go to the right addresses, and if the street address data is a little off (a Drive instead of a Street for instance) the message will still arrive. Any list you are using for direct mail marketing is bound to have some errors, but postcard marketing is considerably more forgiving than digital offerings. In addition, physical mail is harder to get rid of, often placed on a table or countertop and remaining visible for several days before being thrown out, if it is even thrown out at all.
NO CODING NEEDED
Postcard mailing campaigns need no specialized knowledge, as excellent services exist to make the process super simple. When you visit the websites of these services, you have a wide array of postcard templates to choose from – just enter your business information, upload a photo or logo, and your marketing material is ready to go: no coding or graphic design expertise needed. These services offer high-quality postcard printing that is used in direct mail marketing to your customers at whatever interval or date you choose. No printers, no stamps, no worries!
OUT OF THE ENVELOPE, INTO THE BRAIN
Even if a customer is receptive and an easy convert, they may habitually discard or shred any envelopes that look like “junk mail”. The envelope-less approach to postcard mailing ensures that every recipient will see your advertisement, and both sides of it as well. When combined with specialized services like Birthday Prospecting, your customers will be even more excited to get personalized postcards geared to them.