Multi-Channel Marketing – Part 3: Social Media Exposure

FACT: People and companies use social media everyday.
It is the #1 activity on the web.

If your company currently does not have a profile page on Facebook, Twitter, Youtube, or LinkedIn, then you are missing out on free exposure for your business.

Social media is based around your business and requires a very fundamental knowledge of customers, prospects, and fans.

Despite discussions concerning exactly how to measure social media results and the what and when, it remains a fact that social media marketing exists and works. Current and prospective customers are using social media to interact with friends, family, and more. They share experiences, coupons, and other recommendations through all of these online gathering places.

Keep in mind, there is no real conversion points with most Social Media.

If your clients use social media so should you. But what‘s next? “Join the conversation” as everyone shouts? In reality there is no such thing as “the big conversation”. Every day millions of micro conversations take place between people all over the world.

These conversations are in the end, just another form of communication. Such, conversations are “useless” from a business perspective because the goal is to simply get them to interact with other satisfied customers, ask questions, and discuss topics related to your industry.

In business, conversations are only useful if they are about our company’s products, services, and most of all, if they are relevant and lead to value for both people in the discussion. From there, conversations can become customer interactions, word-of-mouth, feedback, and even transactions.

There are many benefits related to Social Media Marketing. Here is our top 5:

1.) Establish Brand Awareness

Because the majority of the population is already visiting social media sites like Facebook, YouTube and Twitter, getting your company name all over those networks can help let people know who you are. If you have yet to create a company profile online, social networks are the place to do it.

2.)Keep an eye on the Competition

Follow your competitors on Facebook and Twitter and you will be able to see what they are doing. Just make sure to provide a better deal and different advice.

3.) Promote Products in a More Human, Interactive Way

Because people visit social media sites to get personal rather than be hammered with ads, discuss your business in a fun engaging way. Ask questions and entice them to respond back. This allows you to gain a valuable connection that will also share your insights.

4.) Updates and new Products/Services

Featuring a new product or service on a social media site is one of the quickest ways to bring attention to it. Offer a promotion for your online community and watch your sales rise.

5.) Increase Customer Loyalty And Trust

Speaking to your customers in a more personal way will make them feel like they aren’t talking to a company, but a friend. This will help build trust in your business, which will make them do business with you instead of the competition. It will also increase chances of customer recommendations.

You know…  While we want to keep our emails and blog posts highly informative, when I only got 8 likes after my research, I realized everyone should have a Fanpage..

With that said, we want to help…

If you want a robust, highly interactive, Facebook Business Fan Page created, email us at  We can make it happened for less than $175!

Now that you understand Social Media and how it can work for you, stay tuned for part 4 of our 5 part series that will outline the importance of a your company website.