Free Business Building Tool!
Growing a powerful referral base and sphere of influence takes careful cultivation and consistency of contact. As we head into spring, what seeds will you plant?
Direct mail marketing is one of the most effective and affordable ways of staying in touch with your sphere of influence month after month. What you get in return for being loyal to your customers is loyalty returned in the form of referrals and repeat business. How do you get started?
Make sure you’re sphere of influence marketing is:
Timely: The Direct Marketing Association recommends you mail to your clients every 30-45 days.
Branded: Ensure that your brand is visible on every piece of direct mail you send — and when possible, drive customers to an online website to gather more information.
Consistent: In challenging times, companies tend to put their marketing into a holding pattern, which only sends the message to your customer base that you are no longer in business. Consistency is key when you wish to stay top-of-mind.
We have a wide variety of Sphere of Influence direct mail templates available to ensure your pipeline is always filled with new prospects and new referrals! Get your FREEBusinessBASE Report that gives you step-by-step directions on how to build and cultivate your Sphere of Influence.
Need help? Call us at 1.800.287.5710 — we’re helping businesses just like yours build their customer base and their bottom line!