What do you all think when you hear the word ‘unprecedented’? It’s been said so much these days. Do you react positively or negatively? I was on the fence (leaning toward ‘over it’) until I decided in my small part of the world to start giving it positive power again. And I want you to […]
One of this year’s most-used phrases is ‘Social Distancing’ (you might be doing it right now). Far from being kicked to the dictionary curb at the end of 2020, social distancing will have taught us a lot about ourselves – AND about how to market in some pretty creative ways. Here are 6 Ways Marketing […]
Right now – today – a simple, second-nature behavior represents a golden key to your marketing success, and allows you to take advantage of phenomenal access to the continually-resurgent world of Direct Mail. More than possibly any time in recent memory, people have a shared, almost communal activity: checking the mail. The USPS reported more […]
Positivity is one of the main lessons I’ve taken from these past several weeks. I know that might sound a little hokey, but it’s true. Many states are dealing with unimaginable problems ranging from healthcare to manufacturing to supply chains. Our friends and family could be impacted in a number of ways. And that’s a […]
Let me first say hello and that I’m hoping everyone is keeping their spirits up as we ALL face this amazing and unpredictable situation. Every day presents us with not only new challenges, BUT…we’re also presented with the fabulous ability to make the absolute best out of what we’ve got, pushing ourselves and those around […]
We are in the midst of a really crazy time with COVID-19 and its impact on the world. Everything seems to be different. And, like you, emotions over the last few week were just crazy. They were up and down, of course. Personally I had been through 2008 so I was full of confidence and […]
You know what you cannot escape in a crisis? Information about the crisis! Am I right? Especially in today’s environment with the 24-hour news cycle, your brother-in-law who thinks he’s a virus doctor, everybody on Facebook or Twitter or Instagram with an opinion, and so on. The information is there. And it can certainly be […]
While nobody loves a crisis it is important to remember, your clients still need you, and we need to let them know that we’re here to help them – now AND in the future. In a previous article I told you my grandfather said, “You never have to GET ready if you STAY ready.” Thinking […]
During this unprecedented time, we realize the importance of “business as usual” for our customers. To meet this goal, we have implemented several strategies to help protect the health of our team and their families, while maintaining our services for you. In keeping with CDC guidelines, our programming, graphic design, and client care departments are […]
“Today prospects respond better if you promise to send them free information that will be useful to them in their job.” – Robert Bly That is as true today as when Bly, an enormous legend in the world of Direct Marketing, first said those words. Often in these articles you read on various coaching subjects, […]