The idea of being alone in the cosmos is pretty deep. But that’s exactly what you never want your prospect or repeat client to feel: alone. What happens after the outreach? You’ve engaged them in a great postcard campaign, they’ve responded in one way or another, and then what? How do you keep your prospect, […]
It’s important that I tell you I have no issues with direct mail letters. I really don’t. I think they provide a valuable, smart option for business owners…in the right setting. Just like my Uncle Carl, though, they don’t always work, or they aren’t right for the job, or they’re bad at getting their point […]
What’s the point of direct mail? Why do I care about a postcard campaign? What am I trying to accomplish? Why am I doing any of this? Great questions! And, believe it or not, the answer to all of them isn’t to sell more, or to make more money [Although those are very clearly two […]
If you’re a veteran of this blog, you’ll recognize that I can often find inspiration for my articles from unlikely or even odd subjects. I walked into the family room the other day, and the TV show my wife was watching grabbed me. I was immediately engrossed, captured, and captivated. After my wife gave me […]
Is it just me, or was there ever a time when you, too, were amazed by Oprah’s now-famous list of her Favorite Things? I’m old enough to remember the audience absolutely lose their minds when Oprah dramatically revealed the nature of the episode. Women cried, fainted, leapt into the air, and shook their friends in […]
I was watching a YouTube video about the new Model Y Tesla has introduced. I have had a Model S for two years. Tesla’s are simply amazing cars. My curiosity about the newest model wasn’t the reason I was on YouTube, and I might be in the market for one (don’t tell my wife!), so […]
For many businesses, sales are hard to get. It’s hard to nail down what’s working with your marketing and resonating with customers. If you’re like many businesses, customers come and go without any rhythm or reason. This is frustrating because you’re probably getting enough sales to keep things going, but never enough to get things […]
If you’ve never eaten a Low Country Boil, you are truly missing out. They’re Heaven on a plastic tablecloth that I devour every chance I get invited to a Southern back-yard party or family summertime event. A Low Country Boil is to me what you want your postcard campaigns are to your prospects and clients: […]
Don Alan Schlitz, Jr., is the inspiration for this article. The platinum-selling singer/songwriter and the story behind his most famous song tells you all you need to know about my most favorite subject: testing. You’ve likely never heard of Don Schlitz (no relation to the beer), but I can almost guarantee you’ve heard his most […]
Let me ask you this question: When you want to buy something, do you just go to the store and pick it up? Depending on what it is you’re after, I imagine most of us would say ‘yes’. We’ve all run out to grab something for a summertime activity or maybe to complete a Honey […]