There is a new Marvel Comics television show you may or may not be familiar with. It’s called ‘What If…?’ and its central idea is to take the established Marvel Comics movie plots and flip them on their head; wild and indelicate trickery based on events and characters from the originals. I binged that recently […]
When was the last time you got sucked immediately into something? Love at first sight? Did you see a car that you just had to have? Or maybe it was an amazing direct mail postcard that hit you square in the face, leaving you breathless and wanting to emulate its magnetic effect on you? That […]
Every day I go to the mailbox at home or at the office, I am excited to see what gems I’ll uncover by way of direct mail postcards. It’s my business. But it’s also how I keep in touch with the trends (both good and bad) of my profession. Seeing what people are creating helps […]
I was recently visiting a college friend of mine in North Carolina. I was standing in his kitchen as he tossed his mail onto the counter and I instinctively pulled out a postcard that grabbed my attention. I can’t decide if it was genius, or a waste of money…but I’m going with the former for […]
I don’t know if it is a result of the pandemic and so many people having to spend time on their own, but I’ve noticed so many more people taking up activities they might not have otherwise. From baking bread to a scary level of home organization to fat-burning workout routines, everyone seems to be […]
About a year ago, we tried one of those ‘leave it on your doorstep’ boxed meal delivery services. Ironically, I’d received a postcard advertising a specific service, and after some quick thought by two busy people, my wife and I decided we’d give it a shot. We were the typical folks who ate the same […]
When you think about the image you want your prospects and clients to use when associating your brand with their needs, 100% of the time that image needs to be sterling, it needs to be truthful, and it needs to emit credibility. At any point along the sales cycle, it is possible for something to […]
I don’t think many of us these days think we’re moving more slowly or doing less with our days. Business, and everything that powers it, continues to spring along at its brisk pace, regardless of the holidays or our commitments to which, therein. The end of the year did not guarantee a slowdown in sales, […]
When I sat down today to write this article, the first thing I was faced with was a message from the security software on my computer. It was telling me that something had gone wrong during its updating of my system and that the entire software program needed to be uninstalled and then reinstalled before […]
It is as simple as saying, “Thank You.” Let me explain. As a fan of Chick-fil-A, there are two things that I automatically associate with any of their stores, anywhere in the country. First, you cannot believe how much I covet those waffle fries. I get misty-eyed just thinking about them. Second, I find myself […]