Part of my job coaching you all in the arts & sciences of Direct Mail often deals with teaching you about concepts that should help grow your business. Right? I mean, what I’ve tasked myself with doing is passing on to you the knowledge that I’ve obtained so that YOUR efforts in Direct Mail will […]
There are lot of things we encounter in our daily lives which come with an obvious beginning or starting point. You know exactly where to get onto the highway on your way to work, for example. Or maybe the directions for your child’s favorite brownies tell you to preheat the oven. And we all know […]
I don’t know how many of you have a spouse or significant other like my wife but in our house, she is the “Master Keeper of Lists.” She makes lists for all kinds of things, but the most important, and well-manicured, of them all is the Christmas card list. Some of you are nodding along […]
This week, I want you think about excess. Picture way too much of something. Stacks of receipts to fumble through at tax time. Walking into an ice cream store with way more than 33 flavors. A field of tulips in every color you’ve ever imagined, rows of classic cars lined up on Pebble Beach, yadda […]
Partners with Nature saw a 1,100% ROI and overstuffed their calendar with appointments Not all ROIs are created equal and when it comes to what Partners with Nature pulled off, they’ve really figured something out. We love highlighting the successes that we help our customers achieve which is why we’re proud to introduce Brad Hollingshead! […]
How a hardware store launched home installation services and saw a 10x return First off, there are few things more gratifying on this Earth than hearing that our customers are successful. At Opportunity Knocks, we work hard to empower small businesses to increase their sales through marketing and today we’ve got an incredible success story to […]
From expensive coupon books to online ads, Pam Coffee, owner of Costless Blinds in Seattle, has tried everything. It wasn’t until she found direct mail however and partnered with Opportunity Knocks that her business really took off. With an astonishing 90% close-rate on her leads, she still had time to sit down with Jim […]
Postcards Prove Perfect for Quick-Start ROI! Customer spotlight: Making your presence known An interview with Dr. Vatsal Suthar, proprietor of Swansea Dental Practice Every now and then we like to sit down with the people who know the benefits of our products better than even we do – our customers. It’s a great practice […]
112 years ago when I was in high school – don’t do the math – I had a speech teacher who told us something on the first day of class that I’ve never forgotten. Little did I know it would have stuck with me so many years later. He said, “Tell them what you’re going […]
En Vogue, a singing group popular in the late ’90s, had a song called Free Your Mind. The lyrics were basically about letting go of pre-conceived notions when it came to a bunch of things. “Free your mind / And the rest will follow.” Stick with me on this. (I feel like I’ve asked […]